MERCHANDISING RESOURCES

Helpful Tools

Sales drivers and promotions

FREE TRIAL PROGRAM

MediNiche, Inc., is offering free OcuDerma trial vouchers to all eyecare professionals. Each voucher is good for a free initial package, and is available to all new customers. A small shipping fee applies. The program begins now and will run through the end of 2015.

OcuDerma was introduced in 1996 for the delicate area around the eyes and is designed exclusively for optical shop distribution. The product contains a mild exfoliating group of alpha-hydroxy acids (AHA’s); depuffing ingredients including herbal extracts that act to reduce puffiness, swelling, or shadows; flower extracts to help tighten, tone, and refirm the skin around the eyes; technologically advanced moisturizers and liposomes to help rehydrate the skin; and vitamins and antioxidants to nourish and protect the skin.

INFO: 888-325-2395, mediniche.com/freeocuderma.html

HOLIDAY GIVING

L’Amy America and A&A Optical have joined forces in a holiday charity program to help those in need. For every pair of L’Amy America-branded frames and A&A Optical-branded frames purchased by the end-consumer, one pair will be donated to a person in need.

Opticians must agree to sign up with the program and keep track of every frame sold. Tally sheets should be returned to the companies by Dec. 31, 2014, and the corresponding number of frames will be donated to Lions Club International, New Eyes for the Needy, Volunteer Optometric Services for Humanity (VOSH), or Eyewear for Kids.

INFO: 800-872-7377 ext. 348, lamyamerica.com, aaopticalco.com

TO THE REPUBLIC

To help merchandise the Fall/Winter collection of Banana Republic frames, Safilo has announced the availability of a three-piece display. The display is free to dispensers with a buy-in of six units of optical eyewear or sunwear.

INFO: safilo.com