LAST WORD

Millennial Matters

Born between 1981 and 2000, the millennials are coming into their own as a buying force echoing their baby boomer parents. Getting to know this market can add a boost to your business. Consider the following factoids

LOOKING GOOD!

Millennials are upbeat about America’s future, with 49% of millennials saying the country’s best years are ahead, a view held by 42% of gen x’ers, 44% of boomers, and 39% of silents.

Pew Research Social & Demographic Trends, Millennials in Adulthood.

GET SMART

Millenials touch their smartphones 43 times per day…44% expect the experience to be the same regardless of channel.

SDL Understanding Global Millennials

DIGITAL TOOL KIT

In the U.S., millennials use:

67% Use 2 devices daily

45% Use 3 devices daily

37% Use 4 devices daily

SDL Understanding Global Millennials

TMI

Nine-in-10 millennials say people generally share too much information about themselves online, a view held by similar proportions of all older generations.

Pew Research Social & Demographic Trends, Millennials in Adulthood.

FACEBOOK FRIENDS

Median number of friends:

Pew Research Social & Demographic Trends, Millennials in Adulthood.

ENOUGH IS ENOUGH

32% say they currently have enough money to lead the lives they want

53% expect to have enough money to live the lives they want in the future.

Pew Research Social & Demographic Trends, Millennials in Adulthood.