EVERYDAY SAFETY
Out of Harm’s Way
Smart choices for kids’ everyday eyewear
BY SUSAN TARRANT
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Converse style K015 by REM Eyewear
fitting children for protective sports eyewear is vital to warding off injuries on the playing field. But what about when they aren’t in the game? Because your patients will spend more time in their everyday glasses than their sports gear, it’s good service to make sure you are outfitting them in lenses and frames that are up to the challenges posed by such active wearers.
LENS MATERIAL
Lenses must be impact-resistant, so that means polycarbonate or a Trivex material.
She gets no push-back on Trivex’s higher price, either, because she offers it for the same price as poly.
“I suck it up because I believe in it so much,” she explains.
“I think when you’re dealing with older children who have progressive myopia, there is a point where the discussion begins about using higher-index lenses,” says Crull. “There is a point where thickness and safety risks intersect. It’s my job to help them decide where that might be. I always educate and never sell. It is my job to let them know what the choices are and each one’s positive or negative.”
TRAINING TIP: WORD PLAY
Need a way to help kids remember how to treat their eyewear to minimize the risk of breakage? Teach them these mantras.
“Two hands to put on, two hands to take off.”
“In the case when not on the face.”
SALES STRATEGY: THE BUNDLE
Not every ECP believes in bundling, but Cindy Seemann bundles all of her children’s eyewear at Design Vision Optical in Wauwatosa, WI. The bundle includes the frame, the lens (usually Trivex), and an AR treatment. She states 80% of the frames suitable for young patients fit the price parameters for the bundle. A slight price adjustment is added to those that do not.
The main benefit? No need to go down a litany of options and treatments; simply a “best for children” option.
LENS TREATMENTS
The idea of safety and protecting young patients doesn’t solely relate to eye injuries and broken frames. Young patients can be protected from high-energy visible (blue) light, given tools to adapt to varying light conditions, and be presented with lenses that reduce reflected light.
“I think it’s fair to begin to talk with the parents of these young ones about the potential harm,” says Crull, “but I emphasize potential because we don’t need to make parents feel worried...they should feel educated.”
FRAME STYLES
Most kids’ frame collections are designed to handle the extra “handling” that children give their glasses. But when kids get a little older and gravitate toward adult styles, ECPs must continue to keep durability and safety in mind.
The bottom line, Crull offers, is to know your patient and to recommend the frame that best suits his lifestyle. She adds: “Let me say that I really do like the new TR90 frames that manufacturers are making for kids. They do tend to take those hard hits better.”
Rimless for Kids?
Think full-frame coverage is the safest way to go for young patients?
Bill Curran, owner of William J. Curran & Sons in Drexel Hill, PA, says otherwise. Fifteen years ago, he worked with Silhouette to develop a rimless children’s line, and he’s been dispensing them ever since. The bendable but tough titanium temples, one-piece boot nose pads, and smooth lens edges all make for a desirable and safe option.
“There are no hinges, so if the kid falls or pulls their eyewear, it will bend but it won’t break,” he says. He fills them only with Trivex lenses, as, he says, poly can be more problematic to drill.
Advantages include the ability to make the eyewear any size, their light weight (less than 5 grams), and the fact that the same frame is reusable as kids grow and need larger eyesizes.
“Once you start stretching and pulling the frame,” Curran says, “parents are sold. I’ve seen kids get hit and get cut with other frame styles, but not with these.”
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Photo courtesy of Bill Curran
Protecting children’s sight goes beyond giving them the visual solutions they require. It includes making sure those solutions are packaged in ways that best protect them from injury as they lead their tough-and-tumble lifestyles. It’s good sense. It’s good business.