A SOFT TOUCH

CLEARVISION LAUNCHES DILLI DALLI WITH INTELLIFLEX SOFTTOUCH

ClearVision Optical has added Dilli Dalli with IntelliFlex Soft Touch to its kids’ lineup. The pediatric collection offers one-piece eyewear that boasts high performance and durability.

The collection’s IntelliFlex multi-action hinge technology is combined with Soft Touch material, a thermoplastic co-polyester elastomer with a pleasant, “soft touch” feel. The frames’ standard optical “V” groove design is deep to eliminate the possibility of lenses popping out and have built-up, flared nose pads. An adjustable nylon breakaway safety strap is available in two sizes and two colors each.

Designed for eye sizes 36 to 44, Dilli Dalli with IntelliFlex Soft Touch launches with four unisex styles. Merchandising products include a children’s book, dispensing trays, displays, and countercards.

INFO: 800-645-3733, CVOPTICAL.COM

TO THE MARKET:

“Dilli Dalli fulfills the need in the pediatric marketplace for safe, functional eyewear that is also priced at a value. Truly a patient-driven collection, Dilli Dalli fulfills demands of our smallest patients, their parents, and eyecare professionals through its comfortable, precise fit and advanced IntelliFlex technology. Our commitment to providing a positive experience is what sets it apart from other collections.”

— PAM ELFREICH, DILLI DALLI BRAND MANAGER, CLEARVISION OPTICAL

FAMILY FUN

OGI EYEWEAR GROWS OGI KIDS LINE

Ogi Eyewear expands the Ogi Kids line with an updated “Mommy & Me, Daddy & I” collection. The high-demand series of coordinating adult and child-sized frames combines form and function to create a line of fashionable frames modeled after the best-selling adult styles. This notion is demonstrated in the new OK316 and OK317. Both fuse sophisticated textures with vibrant colors.

The OK316 embraces its parent model, the Ogi Eyewear 9206, a cat-eye shape mixed with bold neon coloring that creates a fun and playful look. Modeled after the Ogi Eyewear 3126, the OK317 is a double-laminated acetate with strands of glimmer. Ogi Kids countercards are available upon request.

INFO: 888-560-1060, OGIEYEWEAR.COM

TO THE MARKET:

"Kids’ frames do not have to be dull. The Ogi Kids 316 and 317 styles bring color to a new level. Neon demi acetate makes the ultimate color statement. With ECPs and their patients in mind, we tend to be a bit more daring in our color selection on children's frames, giving kids the opportunity to express their style."

— DAVID SPENCER, OGI FOUNDER AND DESIGNER

IN STYLE

TURA PRESENTS KATE YOUNG COLLECTION

As a stylist to the stars and fashion magazine consultant, Kate Young knows what looks good and what’s going to be on-trend. Now she is taking a turn as designer in the new Kate Young Eyewear Collection from Tura. The frame company helped translate Young's styling into head-turning optical fashion. The collection is inspired by her penchant for modern retro styling—pairing vintage components with decidedly updated silhouettes for beautifully original looks with standout details. Each style is designed in NYC and impeccably crafted for the chic style setter.

The rich color palette includes amber, tortoise and blush, crystal, khaki, black, and gray. The collection consists of six ophthalmic styles and eight sunglass models with metal details in a variety of finishes.

Tura will be offering this exclusive collection to select fashion optical boutiques. Qualifying accounts will enjoy the high-fashion look book and unique packaging that accompanies the collection.

INFO: KATEYOUNGEYEWEAR.TURA.COM

TO THE MARKET:

“I’m really excited about this project and wanted to create a vintage-inspired collection that is sophisticated, elegant, and timeless. Tura has a tremendous heritage in the eyewear market but is also incredibly innovative, modern, and focused on quality to make an ideal partnership.”

— KATE YOUNG, STYLIST, TRENDSETTER, EYEWEAR DESIGNER

PRETTY PIECES

MATCH EYEWEAR’S DESIGN GALLERY ROLLS OUT NEWS TANGRAM STYLES

Design Gallery, a division of Match Eyewear, is rolling out a new year of Vanni’s Tangram collection. Tangram is an age-old Chinese puzzle made up of a square divided into seven different geometrical shapes, each in one color. The art of the game lies in creating as many complete figures as possible, using combinations of these parts.

Vanni’s Tangram ophthalmic frames are made exclusively from slab acetate, and the Tangram texture is all cube figures split into irregular pyramids, alternating against a deep crystalline background which may be see-through or solid in multiple color options. Tangram acetate comes in six different block colors, and in the refreshed collection the fronts sport combinations of transparent and solid plain color. The color contrasts bring out the overall effect of the material and, seen against the light, generate a kaleidoscope of reflected color.

INFO: 800-876-EYES, MYDESIGNGALLERY.COM

TO THE MARKET:

“A Tangram champion is a champion of talent and wisdom.”

— LEGEND

JUNIOR ACHIEVEMENT

SAFILO ROLLS OUT CARRERA JUNIOR COLLECTION

Carrera introduces four easy-to-wear Carrera Junior sunglasses for six- to 12-year-old boys and girls for the first time in the U.S. Available in trendy materials, fun colors, and mirrored lenses, the styles are appealing to kids and pre-teens. The newly refreshed collection of Carrera Junior eyewear for the youthful target audience provides a substantial kids offering from the Carrera brand.

Featuring four sunglasses and four ophthalmic frames, the collection features girl, boy, and unisex styles. The ophthalmic styles are in metal, acetate, or metal/acetate combinations in colors ranging from black, Havana peach, blue/lime green, violet crystal pink, Havana red, brown green, gray blue, violet rose, matte black red, blue yellow, and ruthenium blue to semi matte ruthenium.

The sunglasses are metal or injected with gray gradient, dark gray gradient, green multilayer mirror, black mirror, gray mirror orange, multilayer pink, and red mirror lenses. A 10” x 5” countercard features a lifestyle image of kids in Carrera Junior sunglasses and eyeglasses, and Carrera canvas backpacks can be used as gifts with purchase. Each frame is packaged in a hard case with a cleaning cloth.

INFO: SAFILO.COM

TO THE MARKET:

“Upon entering primary school, a child’s universe of reference changes. They seek to integrate and become sensitive to trends and brands. The Carrera Junior offerings are styled based on the “Out There” lifestyle concept, built on Carrera’s belief that passion is the fuel that moves us through the journey of life."

— NICOLA BONAVENTURA, ARTISTIC DIRECTOR OF PROPRIETARY BRANDS, SAFILO GROUP

FIRST FOR KIDS

MYKITA UNVEILS MYKITA FIRST CHILDREN’S COLLECTION

With names inspired by the characters of the animal kingdom—like Panda, Sparrow, and Jaguar—Mykita First is a stainless steel collection designed for children eight and older. Mykita First carries on the distinctive Mykita design aesthetic with four ophthalmic and three sunglass frames making up the range of seven unisex models, where fun and chic form meets with a variety of vibrant colors including Shiny Silver, Lilac, Fluo Red, Night Blue, or Black.

Well-suited to the action that comes with youth, the frames are adjustable and sturdy yet ultimately light. All models are sealed with a rubber coating, providing a robust and scratch-resistant surface, except the uncoated and sophisticated shiny silver.

Mykita First sunglasses are fitted with tinted ZEISS lenses that provide maximum glare control, plus 100% protection against UV rays. All glasses from the Mykita First collection come in a slim-line case.

INFO: MYKITA.COM

TO THE MARKET:

A giant rooftop garden in Brooklyn with the Manhattan skyline looming in the distance served as the location for the photo shoot introducing the Mykita First collection. Shot alongside the 2015 campaign by Mark Borthwick, the young subjects—and a very photogenic goat—are captured enjoying themselves in this green urban oasis. Accompanying Borthwick’s pictures are illustrations by Dutch painter/illustrator Jordy van den Nieuwendijk.

— MYKITA PUBLIC RELATIONS