Articles
5-Star Retailing
Creating a Merchandising Plan
7 Easy Ways to Boost Your Income
By WILLIAM LYNOTT
AN ALL-INCLUSIVE PALETTE
The big news in color this season is gender neutrality
By Lindsey Getz, contributing writer
BUSINESS 101
Discovering Your Brand Image
THE REAL COST OF RETURNS
The most misunderstood, misused, and mismanaged luxury of retail optical
By COLLEEN HANNEGAN
EDITOR’S LETTER
A Long Way Home
EYE ON EQUIPMENT
No More Excuses
EYE CARE BY THE NUMBERS
On Thinking…and Being…Different
FIX AND FIT
Adding Comfort Through Nose Pads
FOCUS ON LOW VISION
Don’t Give Up On Low Vision
FRAMEBUYER / BUYER’S FORUM
Who’s Your Buyer?
FRAMEBUYER / OPTI-SHOPPER
lines & launches
TRIED TO SELL AND CAN’T?
Here’s a checklist of what you need to consider, and ways a business broker can help
By BILL NOLAN
FRAMEBUYER / Q&A WITH KIRK & KIRK
Person to Person
FRAMEBUYER | TRENDS
Natural SELECTIONS
LAST WORD
High-Tech Profiles
NECESSARY MEASURES
This Back to Basics article explains why accurate measurements for progressive lenses can control remakes
By JENEAN CARLTON, ABOC, NCLC
FIRST PERSON
5 Questions for…
SAY GOODBYE TO STRESS
Could there be an end in sight for stress in your practice? A stress expert shares 5 tools for reducing your day-to-day anxiety in the office
By ERINN MORGAN
FRONT LINES
{SEPTEMBER 2015} The Hot List
ON THE WEB
Get Connected
OPTI-SHOPPER
frame introductions
OPTI-SHOPPER
buyer’s guide
OPTI-SHOPPER
merchandising resources
TRENDS
On Our Radar
HOW I...
Working Smarter, Not Harder
RETAIL OPS
The Reviews Are In…
RETALES
Say What?
STAR STYLE
Starry-eyed
New Dispenser/Material MATTERS
A go-to guide to the pros and cons of today’s high-tech lineup of raw frame materials
By ERINN MORGAN