HOT LIST

Six Online Best-Sellers

Which shades are hot online for ECPs that sell there?

For two purveyors of sports performance eyewear, online sales are truly focused. “I think online is a more specialty niche,” says Roberta Johnson, owner of sportsvisionbend in Oregon. “Either their friend had it, and they want it, but they can’t find it, or they see it in a newspaper or magazine. It’s filling a demand [for a product] that’s been advertised or given word-of-mouth.”

Check out their current sought-after sports styles right here.

WHAT DRIVES PEOPLE ONLINE FOR EYEWEAR ON YOUR SITE?

Most of the time it’s a lack of selection locally—or that their local optical shop lacks the knowledge to answer technical questions about what lens color to use for what light condition/activity.

—SHANNEN KNIGHT, A Sight for Sport Eyes

ROBERTA JOHNSON
Owner
sportsvisionbend
Bend, OR