PAISLEY PERFECTION

ETRO from Marchon unveils its latest eyewear models, highlighting the brand’s iconic paisley motif and Italian workmanship.

Standout features for women’s sun styles (ET643S, ET108S, ET635S, and ET646S) include new graphics with pops of color. Pictured is model ET646S, offering the brand’s paisley pattern in a color palette fit for the summer season (available in Blue Paisley, Red Paisley, Orange Paisley, and Black Paisley). Optical style ET2113 also incorporates a stylish paisley motif in a feminine teacup shape.

Two new sun styles (ET649S and ET641S) are offered for men—one of them, model ET649, was featured in the ETRO men’s fashion show, and features a geometric design and a matte finish.

The suggested retail price range is $260-$375.

INFO: 800-645-1300, MARCHON.COM

ON AND OFF THE FIELD

New to the Wiley X Youth Force Line is WX Crush, an Rx-ready sports frame for children ages 6 to 13+. The WX Crush features an eye size of 52, a bridge size of 18, and a temple measurement of 130, making it a solid fit for boys and girls with medium head sizes.

Style is front and center with this eyewear model, which comes in an array of bold color combinations. Pictured here in Glow-in-the-Dark White with Green, WX Crush is also available in Gloss Black with Red, Matte Gray with Deep Pink, Matte Gray with Neon Yellow, and Matte Gray with Blue.

Like all models in the Youth Force line, this innovative frame can be made into goggles with the push of a button and the attachment of the included adjustable elastic strap. WX Crush also comes with a temple tip strap, a drawstring microfiber bag (that doubles as a cleaning cloth), and a hard storage case.

With safety as a focus, the WX Crush style passes stringent ASTM F803 Sports Protective Eyewear Safety Standards. This makes the Crush ideal for young athletes participating in soccer, basketball, racquetball, tennis, and other popular activities. Because Youth Force glasses can quickly convert from spectacles to sports goggles—and back—it delivers optimal vision and protection for everything from the classroom to the playing field.

Suggested retail pricing is $150.

INFO: 800-776-7842, WILEYX.COM

CLEARVISION OPTICAL

Ellen Tracy | Osaka | Acetate | 49/15-130, 51/15-135 | Brown Multi, Teal Multi, Wine Multi | Women

INFO: 800-645-3733, CVOPTICAL.COM

WESTGROUPE

Evatik | E-9143 | Stainless Steel | 59/16-150 | Khaki Gray, Black Brown, Navy Gun | Men

INFO: 855-455-0042, WESTGROUPE.COM

KENMARK EYEWEAR

Original Penguin | The Jackson | Metal | 49/20-140 | Black Gold, Burnt Olive, Tortoise | Men

INFO: 800-627-2898, KENMARKOPTICAL.COM

MAGNETIC MANIA

ic! berlin has announced its distribution of BAARS eyewear in the U.S., featuring 14 optical styles and 14 sunglass styles. Manufactured and assembled in Oyonnax, France, BAARS offers a patented magnetic hinge, allowing for easy removal of the temples and created to resist potential ruptures/daily hardships to the frames.

After launching in May 2015 (from the collaboration of the creative passions of two friends: a designer/electronic music artist from Paris, and an optician from Annecy, France), BAARS scored a nomination in the innovation category for the Silmo d’or in September of the same year. Frame components include Mazzucchelli acetate, Dalloz lenses, and Visottica hinges, all assembled at Lucal in France.

Pictured here are styles Victor (left) and Indiana.

Suggested retail pricing is $305.

INFO: 866-634-8990, BAARS-EYEWEAR.COM

ELASTA EVOLUTION

Following customers’ requests, Safilo reintroduces the Elasta ophthalmic brand this spring—its flagship collection regarded for its five decades of dedication to opticians.

Designed in the U.S. and made in Italy, the collection offers 20 modern styles for men ages 40 and up who desire fine craftsmanship without a designer name. According to Safilo, the collection can best be described as “modern but not trendy, functional with attention to detail, and strong and durable for a perfect fit.”

The collection’s standout frame features include updates on Elasta’s iconic hinge—originally introduced in 1967—including a “Forte” version that compresses when open and expands when closed for elasticity and resistance.

“The Elasta spring hinge introduced innovation to the eyewear industry in 1967 and is widely acclaimed for being one of Safilo’s greatest inventions,” states Henri Blomqvist, CEO of Safilo North America. “The hinge has been perfected and improved during the past 50 years to reach today’s evolution offered again in the Elasta collection.”

Pictured here is model E1148.

Suggested retail pricing is $173-$205.

INFO: 800-631-1188, MYSAFILO.COM

ALTERNATIVE EYEWEAR

Gridiron | Seawolf | Titanium | 57/19-145 | Matte Black, Matte Brown, Matte Gun | Men

INFO: 888-399-7742, ALTERNATIVEEYES.COM

OGI EYEWEAR

Innotec | Lennox | TR-90, Metal | 53/20-145 | Navy Demi/Gunmetal, Tortoise/Antique Silver, Flint Gray/Evergreen, Black | Men

INFO: 888-560-1060, OGIEYEWEAR.COM

NOUVEAU EYEWEAR

RealTree Girl | G301 | Plastic | 50/15-135, 52/15-135 | Green, Tortoise | Women

INFO: 800-292-4342, NOUVEAUEYEWEAR.COM