Got Gen Y covered? See here what other millennial-savvy ECPs are specifically stocking as best-sellers for the particularly particular generation right now. “They do their homework, look at reviews, take their time, and actually ask me what I think looks best,” says Paul Garcia, owner of Caramel Lunettes in Colorado Springs, CO.

“We are seeing that millennials are less driven by brand and more by what makes them unique while looking good. No longer are black and brown the best-selling color options—our millennials want color. Women are leaning toward brighter shades of turquoise, purples, and pinks while our millennial men gravitate to gray and navy, matte finishes, and frames with hints of reds or oranges.”

—BROOKE HAWLEY, Maple Grove Pearle Vision

MAPLE GROVE PEARLE VISION

Brooke Hawley, General Manager, Maple Grove, MN

Tiffany & Co. model TF2120B from Luxottica

Etnia Barcelona model Weimar (pictured)

Jimmy Choo model 140 from Safilo

OVERLAKE EYE DESIGNS

Erick L. Kwan, Optical Manager, Redmond, WA

Etnia Barcelona model Utrecht

Ray-Ban model New Wayfarer RB2132 from Luxottica

Oakley model Wingback from Luxottica

Etnia Barcelona model Kreuzberg

CARAMEL LUNETTES

Paul Garcia, Owner/Optician, Colorado Springs, CO

Tarian model Dupetit Thouars

Ogi model 4304 from Ogi Eyewear

Blackfin model Stavanger

—Kerri Ann Raimo