ARBITERS OF STYLE

New York Eye unveils the Marie Claire Eyewear Collection, a collection of modern, sophisticated styles for women. The collection is designed in collaboration with style experts at Marie Claire magazine—a publication founded in 1937 that now boasts 34 international editions and a reach of more than 40 million readers worldwide. The women’s magazine urges its readers to “make intelligence a part of their wardrobes.”

The Marie Claire Eyewear Collection frame materials include acetate and stainless steel, crafted into chic silhouettes with bold colors. Some frames feature unique boutique laminate colorations, as well as delicate stainless steel silhouettes.

Standout styles include model 6202, shown here, which offers a thin rectangular shape with celestial colors and stones. Pictured in color Teal Mix, the style is also available in Lavender Mix.

Each frame comes with a branded hard metal case and microfiber cleaning cloth. Suggested retail pricing ranges from $150 to $245.

INFO: 800-221-6966, NEWYORKEYE.NET

HISTORY OF INNOVATION

Rodenstock Launches Frame Sales Subsidiary in the U.S.

The German company Rodenstock boasts more than 140 years of optical innovation, and the global eyewear and lens manufacturer recently announced its launch in the U.S. via its own frame sales subsidiary—Rodenstock USA, LLC, based in Sheridan, WY.

Because active sales territory rollout will take time, in the interim independent optical establishments nationwide can apply for access to Rodenstock-Direct, a full-service platform that allows eyecare professionals to manage all aspects of their account relationship with Rodenstock without the assistance of a sales representative.

Pictured here is model R7052 (top), a high-tech modern design that subtly pays tribute to the iconic titanium classic R4792 (bottom).

Aiming to provide excellent value through superior quality and design with optimal materials, Rodenstock offers frames within a suggested retail price range of $150-$245.

INFO: THERESA.JUERGENS@RODENSTOCK.COM, 307-763-4944

TO THE MARKET: “The establishment of a U.S. sales subsidiary marks another step in our successful growth and internationalization strategy. We are entering the world’s largest eyewear market with products that stand out thanks to their high quality and German innovation and design.”

—OLIVER KASTALIO, CEO OF RODENSTOCK

LIVE ADVENTUROUSLY

Charmant Debuts Eddie Bauer Eyewear Collection

Charmant and Eddie Bauer have partnered to debut the Eddie Bauer eyewear collection of ophthalmic and sunglass styles.

Eddie Bauer, a modern active-lifestyle brand established in 1920, offers clothing, accessories, and gear, and now provides quality prescription glasses and sunglasses fit for stylish adventurers.

“[Eddie Bauer’s] commitment to quality, function, and style perfectly complements our company’s philosophy and business model,” says Ken Onishi, president and CEO of Charmant USA, Inc. “This partnership creates new opportunities for us to enhance the active lifestyle segment for men and women alike. We are confident Eddie Bauer eyewear will find a prominent place within the eyewear market.”

Pictured is model EB32004, a lightweight men’s style featuring rubberized temples for optimal grip. Suggested retail pricing is $150-$219.

INFO: 800-645-2121, CHARMANT-USA.COM

TO THE MARKET: “Eddie Bauer prides itself on offering innovative, quality products that enable our customers to live their adventure. We are excited to expand our offering to now include a premium eyewear collection for today’s adventurer that reflects both their individuality and spirit of adventure.”

—BILL BREDY, SENIOR VICE PRESIDENT INTERNATIONAL & LICENSING AT EDDIE BAUER

ICONIC LUXURY

Kering Eyewear Unveils Its First Gucci Eyewear Collection

Following the announcement of a re-launch and partnership with Kering Eyewear, a division of global luxury group Kering, Gucci Eyewear is ready to unveil its first new collection with the company.

The new eyewear designs represent an eclectic, unconventional aesthetic with luxurious embellishments and an emphasis on gender fluidity, all aspects infused into Gucci’s collections by creative director Alessandro Michele. Optical and sun styles for men and women incorporate glamorous details—such as crystals, studs, the iconic Gucci colors reimagined, and highly unique shapes—for a hot-off-the-runway feel.

Pictured is model GG0061S, featuring a small GG interlocking logo on the temples and a bumblebee motif on the end tip.

Suggested retail prices for the optical collection range from $260-$400 and $260-$540 for sun, with some premium designs carrying a higher retail price.

INFO: 908-947-2200, KERING.COM

TO THE MARKET: “As seen on the runway, eyewear is part of [Gucci’s] new aesthetic. Over 250 new styles developed annually feature the brand’s iconic motifs alongside novelty details, making the offering extremely versatile for the contemporary tastemaker.”

—GUCCI

ROME’S RULE

Valentino Debuts Eyewear Collection

Valentino reveals the first eyewear collection launched since the fashion house signed a license agreement with Luxottica last year—unveiling optical and sun styles for women that re-create the defining characteristics of Valentino fashion.

The fashion house, founded in Rome in 1960, is world-renowned for its representation of “couture savoir-faire” and Made in Italy craftsmanship.

The Valentino Spring/Summer 2017 eyewear collection delivers timeless elegance paired with punk-chic details, such as overlays, mesh side shields, and inset studs. The temple ends of all Valentino frame styles feature the fashion house’s iconic rock stud.

Pictured here is sunglass model VA4008, featuring a series of overlays. The style offers a key bridge and adjustable nose pads, topped with a straight double bridge.

The average suggested retail pricing for the sunwear models is $400, and the average for optical styles is $350.

INFO: 800-422-2020, LUXOTTICA.COM

TO THE MARKET: “Pierpaolo Piccioli, creative director of Valentino, is in charge of innovation at the fashion house, taking inspiration from the deeply humanistic concept of creativity as an individual process. The accessories rediscover these main characteristics of Valentino fashion with a contemporary aesthetic vision, going beyond the rules and embracing a blend of styles to express themselves and their uniqueness.”

—VALENTINO