Articles
JOIN THE REVOLUTION
As a groundswell for wellness digs in globally, active-light sports sunwear revs into high gear as a perfect accoutrement for the droves of health-conscious consumers who are increasingly educated on the reasons to ward off UV and blue light. Pick up the
By Jurgen Reisch
ACTIVE, LIGHT.
Wellness is hot and today’s active-light, fashion-meets-function sports sunwear fits the focus, perfectly. We go one-on-one with 3 sports-centric ECPs to learn how to tap into this compelling trend today
THE BIG SPORTS Rx PROGRAM GUIDE
Rip it out and keep it—here’s the lowdown on 17 key performance sports sunwear brands’ proprietary Rx programs
EDITOR’S LETTER
Are You Wellthy?
STAR STYLE
Specs Appeal
IN THE OPTICAL
The Optical Checklist
SOCIAL MEDIA
The EB Social Media Hot List
VISUAL MERCHANDISING + STORE DESIGN
Up in the Air
LINES & LAUNCHES
THE NEWEST EYEWEAR FROM AROUND THE GLOBE
FRAME INTRODUCTIONS
EYEWEAR ADDITIONS AND LINE EXTENSIONS
BUYER’S GUIDE
THE LATEST IN TECH ADVANCES
FYI
News Bits From the Industry
LAST LOOK
The 7 mantras of Becky Furuta, ABOC, NCLE, MPH