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Eyecare Business

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THE INCREDIBLE LIGHTNESS OF SEEING

Have you seen the light? The newness of sleek, minimal, lightweight eyewear, that is. Rising up, in sharp contrast to the oversized, dark, chunky specs that have dominated the eyewear airwaves. It’s time for a sea change. Here, in our special annual

Eyecare Business February 1, 2018

CONTRIBUTORS:

MODEL PHOTOGRAPHY
BY JURGEN REISCH

STILL LIFE PHOTOGRAPHY
BY DAVID KRESSLER

STYLED + DIRECTED
BY ERINN MORGAN

ART DIRECTION
BY WILLIAM PFAFF

HAIR + MAKEUP
BY NICOLE CHEW

MODEL:
ISI / WILHELMINA

MINIMAL MASTER John Varvatos style V170 from De Rigo REM boasts a three-piece mounted design with on-trend flat lenses and fine-line filigree on the bridge and temples.
MINIMAL MASTER John Varvatos style V170 from De Rigo REM boasts a three-piece mounted design with on-trend flat lenses and fine-line filigree on the bridge and temples.
BARELY THERE (from left): Cole Haan style CH4023 from Altair draws inspiration from ZERØGRAND footwear, featuring a nylon front and metal temples with silicone sleeve tips for added durability. Vera Wang Luxe style Elaina from Kenmark Eyewear combines a metal front with metal/acetate temples highlighted by rectangular Swarovski crystals. Ann Taylor Petite style ATP607 from L’Amy America offers a titanium front in a softened shape, elevated by acetate temples with a beveled, textural design. Betsey Johnson style Love Bird from ImageWear features a gold glitter-embellished brow line paired with temples in a chic print.
BARELY THERE (from left): Cole Haan style CH4023 from Altair draws inspiration from ZERØGRAND footwear, featuring a nylon front and metal temples with silicone sleeve tips for added durability. Vera Wang Luxe style Elaina from Kenmark Eyewear combines a metal front with metal/acetate temples highlighted by rectangular Swarovski crystals. Ann Taylor Petite style ATP607 from L’Amy America offers a titanium front in a softened shape, elevated by acetate temples with a beveled, textural design. Betsey Johnson style Love Bird from ImageWear features a gold glitter-embellished brow line paired with temples in a chic print.
SEEING LIGHT Fendi style FF 0305 from Safilo is a sophisticated round metal frame in chalk pink, embellished with the new "F is Fendi" logo.
SEEING LIGHT Fendi style FF 0305 from Safilo is a sophisticated round metal frame in chalk pink, embellished with the new "F is Fendi" logo.
ON POINT FYSH UK style F-3598 from WestGroupe is a semi-rimless combination frame with metallic fibers embedded into the acetate.
ON POINT FYSH UK style F-3598 from WestGroupe is a semi-rimless combination frame with metallic fibers embedded into the acetate.
RETRO RIGHT Longchamp style LO2620 from Marchon is an altered cat-eye in metal and acetate with bamboo embellishments on the flexible hinges.
RETRO RIGHT Longchamp style LO2620 from Marchon is an altered cat-eye in metal and acetate with bamboo embellishments on the flexible hinges.
MOD MINIMALIST Prada style PS 53IV from Luxottica achieves a casual aesthetic with a lightweight panto shape and the Prada Linea Rossa logo.
MOD MINIMALIST Prada style PS 53IV from Luxottica achieves a casual aesthetic with a lightweight panto shape and the Prada Linea Rossa logo.