ECCENTRIC NECESSITY

Fendi draws inspiration from its iconic Peekaboo bag for the Resort 2018 eyewear collection from Safilo.

The Peekaboo bag’s distinctive lock is re-interpreted as a functional and decorative hinge on two sunglass styles (FF 0265/S and FF 0266/S) as well as on optical style FF 0272 (pictured).

“Simplicity is the eccentricity” is the philosophy behind both Fendi’s Peekaboo bag and the Peekaboo Eyewear Collection, highlighting the Roman fashion house’s renowned creative designs.

The collection offers modern square, cat-eye, and butterfly silhouettes in acetate, and showcases warm tones including Plum, Green, Havana, and Red.

The suggested retail pricing is $380 (optical) or $390 (sun).

INFO: 800-631-1188, MYSAFILO.COM

JET SET LIFESTYLE

Michael Kors Eyewear unveils its latest collection from Luxottica, highlighted by eye-catching details like color-blocked and gradient lenses and chic takes on the brand’s logo.

The latest collection consists of five sunglass styles (MK 1025, MK 1026, MK 1027, MK 2057, and MK 2058) as well as two optical styles (MK 3019 and MK 4053) named after chic travel destinations like Napa and La Jolla and geared toward jet-setters and trendsetters.

Pictured is sunglass style MK 1027 (Cabo) shown in the Pale Gold-tone frame with a teal/orange gradient mirrored lenses colorway. The Cabo is a vintage-meets-contemporary pilot style in tapered metal, appealing to the elegantly sporty consumer.

The suggested retail price range for the collection is $139 to $185.

INFO: 800-422-2020, LUXOTTICA.COM

BARBERINI EYEWEAR

Voyager BR1714 | Metal | 48/18-140 | Tin/Matte Black, Gold/Matte Ivory, Gold/Black, Gunmetal/Red | Unisex

INFO: 888-325-8882, BARBERINIEYEWEAR.IT/EN

WESTGROUPE

FYSH UK | F-3594 | Acetate | 53/17-140 | Black Demi, Raspberry Honey, Crystal Tort, Emerald Tort | Women

INFO: 855-455-0042, WESTGROUPE.COM

COSTA

Beach Collection | Piper | Titanium | 57.9/15-130 | Shiny Black, Shiny Gold, Velvet Silver, Satin Rose Gold | Unisex

INFO: 800-447-3700, B2B.COSTADELMAR.COM

EDGY GLAM

bebe introduces its latest styles from Altair Eyewear, staying true to the bold and edgy origins of the brand’s designs.

Standout features in the new Glamour collection include mixed materials, eye-catching temple embellishments, and an abundance of Swarovski crystals.

Five optical styles (BB5139, BB5140, BB5141, BB5142, and BB5143) and three sunglass models (BB7191, BB7192, and BB7193) offer pretty, provocative allure with elegant silhouettes and cool tones.

Pictured is style BB143, offering a modern modified rectangular silhouette with Swarovski crystals and an HD-printed and laminated lace pattern.

The suggested retail price range is $197 to $210.

INFO: 800-505-5557, ALTAIREYEWEAR.COM

LIGHTWEIGHT LOOK

Morel Lunettes introduces new styles to its Lightec collection.

Known for its exclusive screw-less hinge system, generous fit, and lightweight look and feel, Lightec adds optical model Alpha 38 to the mix, with styles targeted to both men (Alpha 38A) and women (Alpha 38B). Four frame shapes are available for each, offered in three colors per model.

The Alpha 38 is constructed from two superimposed layers of acetate, with layers in solid or marbled colors combined with glossy and matte finishes for a trendy, contrasting aesthetic.

Pictured here is style Alpha 38B in Red, an appealing look with warm and marbled tones.

Suggested retail pricing is $235.

INFO: 800-526-8838, MOREL-EYEWEARUSA.COM

KENMARK EYEWEAR

Vera Wang Luxe | Rhylie | Zyl | 51/16-135, 53/16-140 | Ocean, Onyx, Sapphire Tortoise | Women

INFO: 800-627-2898, KENMARKEYEWEAR.COM

ESCHENBACH

Circuit FLEX | Nylon | 55/22-118, 60/23-118 | Matte Black, Customizable Solar Shield Filter/WellnessPROTECT Lens Tints | Unisex

INFO: 800-487-5389, ESCHENBACH.COM

MODERN OPTICAL

B.M.E.C | Big Pitch | Stainless Steel/Zyl | 53/19-145 | Matte Black, Matte Gunmetal/Silver, Matte Navy/Silver | Men

INFO: 800-323-2409, MODERNOPTICAL.COM

GAME ON

Hilco Vision gets in on the football action with its officially licensed NFL ready-to-wear readers and eyewear cases. The company offers all 32 NFL team logos to choose from, helping eyecare professionals promote team spirit during football season.

The readers are available in .25 diopter steps from +1.25 to +2.50. Hilco Vision also offers a free countertop display with the purchase of six or more readers.

Soft microfiber pouches or deluxe zippered hard cases with a variety of NFL logos are also available.

Plus, for patients perpetually tuned in for baseball season, Hilco Vision offers its readers and cases with logos from all 30 MLB teams.

Suggested retail pricing is $28 per reader, $7 for each microfiber pouch, and $13 per hard case.

INFO: 800-955-6544, HILCOVISION.COM

PRESCRIPTION PARTNERS

High-end readers maker eyebobs introduces prescription eyewear, polarized sunglasses, and a retail lab to showcase it all. The company kicks off new offerings by collaborating with “prescription partners”— select eyecare professionals who will offer eyebobs frames with the same fulfillment time/retail pricing available at the eyebobs website. The company anticipates the program’s full launch by spring 2018.

The retail lab (located in a dedicated 1,000-square-foot space at the eyebobs headquarters in Minneapolis) serves as an optical shop where customers can meet with a certified optician. It will also serve as a template for future retail stores.

eyebobs frames feature high-quality, handmade Italian acetate, spring hinges, and lenses with AR and scratch protection.

For PAL wearers, eyebobs offers fully customized digital progressive lenses.

Suggested retail pricing is $199 for single vision, $299 for progressive lenses, and $149 for polarized sunglasses.

INFO: 888-543-4380, WHOLESALE.EYEBOBS.COM

OGI EYEWEAR

Bon Vivant | Isabelle | Acetate | 52/15-140 | Black, Autumn Brown, Springtime Brown, Bordeaux Burgundy | Women

INFO: 888-560-1060, OGIEYEWEAR.COM

IMAGEWEAR

Betsey Johnson | Love Bird | Stainless Steel/Zyl | 52/17-135 | Brown, Gold, Pink | Women

INFO: 800-414-7656, IMAGEWEAR.COM

VUARNET

Edge Cat-Eye | VL16129 | Stainless Steel/Acetate | 58/17-145 | Black, Amber, Gray | Women

INFO: 914-495-3701, VUARNET.COM