FRAME INTRODUCTIONS

COMFORTABLE STYLE FOR KIDS

Safilo introduces its latest 100% Made-in-Italy Kids by Safilo ophthalmic collection, which offers styles for infants to children up to 8 years old.

The collection’s latest looks reveal playful new colors and original graphics on styles for children from 4 to 8 years of age, exclusive new clip-on sun covers with polarized lenses with 100% UV protection for kids ages 3 to 8, as well as new elastic straps and ultra-soft silicone tips.

Frames in the Kids by Safilo collection are designed in collaboration with SIOP (Società Italiana di Oftalmologia Pediatrica) and in compliance with the design guidelines of the World Society of Pediatric Ophthalmology and Strabismus.

Style SA 0007 (pictured) offers a soft, squared silhouette and dedicated clip-on sun cover. The Kids by Safilo suggested retail price range is $98 to $120 for eyewear styles, and $18 for the clip-on sun covers.

INFO: 800-631-1188, MYSAFILO.COM

YOUNG TRENDSETTERS

Superflex Kids adds a variety of new styles for boys and girls in its latest collection from WestGroupe.

In stainless steel, acetate, or combination frames, the new collection features fun patterns, eye-catching textures, glitter elements, and more. Stainless steel styles feature two-tone coloring with temples laser-etched in floral and geometric designs.

The eight new styles for boys are designed for “mini-me” appeal with sporty and casual silhouettes, and the 10 new styles for girls have bold and bright details for young trendsetters.

Pictured here is SFK-196, pairing a candy-colored front with confetti glitter temples.

Suggested retail pricing is $120.

INFO: 855-455-0042, WESTGROUPE.COM

CLEARVISION OPTICAL

INFO: 800-645-3733, CVOPTICAL.COM

MARCHON

INFO: 800-645-1300, NIKEVISION.COM

MARCOLIN

INFO: 800-345-8482, US.MARCOLIN.COM

MINI FASHIONISTAS

The Ogi Kids collection from Ogi Eyewear grows with the addition of new styles for the young fashionistas.

Like Ogi’s popular adult designs, the new selections for kids appeal with high-quality materials at an affordable price point. Pictured are new styles OK337, OK338, and OK339, displaying the collection’s on-trend use of color on a variety of silhouettes.

Standout features in the new release include jewel-toned acetates, as well as styles with spring hinges and marbled fronts with coordinating opaque temples. All frames in the Ogi Kids collection offer optional sun clips. Suggested retail pricing is $169.

INFO: 888-560-1060, OGIEYEWEAR.COM

UNIQUE LUXURY

Chopard, the luxury Swiss brand known for its supremely crafted watches and accessories, releases its latest sun and optical collection from De Rigo REM.

Drawing inspiration from the maison’s Happy Diamond, Imperiale, and Ice Cube lines, the new styles for women exude luxury, with design elements such as Swarovski crystals, rich glitter gradients, and 23-karat-gold-plated temples.

Pictured is style SCH234S, inspired by the company’s collaboration with musician and style icon Rihanna. The debut sunglass in Chopard’s iconic Ice Cube line, the SCH234S features an engraved “cubed” geometric effect and glistening ice-inspired zircon crystals.

For men, Chopard reinforces its admiration for racing with sun and optical styles in the sophisticated Classic Racing Collection.

The suggested retail price range for the collection is $702 to $810.

INFO: 800-423-3023, DERIGO.US