ARE YOU TUNED IN?
We asked 3 plugged-in ECPs to share their fav business-focused podcasts + books. Add these to your list to better connect with your patients + staff.

LAB RABBIT OPTICS

Chicago, IL

Coyote DeGroot, Owner/Optician

“‘REWORK’ remains as relevant as ever. Comprised of brief, easy-to-read chapters, this book takes a refreshing, highly intelligent stance on what you should and should not do as a business owner.”

VISIONARTS EYECARE CENTER

Fulton, MO

Christina Bonsall, Optical Manager/Marketing Coordinator

“Copyblogger FM podcast. They talk about things such as creating shareable content, search engine optimization, and boosting your creativity.”

“Jason Dorsey’s research + information on how to interact with different generations is incredibly fascinating.”

TRIANGLE VISIONS OPTOMETRY

Cary, NC

Jennifer Lyerly, O.D.

“How I Built This With Guy Raz podcast. Every week they interview a different entrepreneur about the successful business model or brand they pioneered.”

“I’m also the co-host of the Defocus Media Podcast (defocusmedia.com ) where myself and fellow O.D. Darryl Glover interview guests from all areas of eye care, with a focus on sparking entrepreneurial spirit.”

—Kerri Ann Raimo