EXPANDED VISION
Calvin Klein eyewear introduces newly rebranded lines of men’s and women’s sunglasses and ophthalmic eyewear from Marchon: CALVIN KLEIN 205W39NYC, CALVIN KLEIN, and CALVIN KLEIN JEANS.
The refreshed approach toward the collection aligns with the restructuring of Calvin Klein’s apparel and accessories, as well as the overall vision for the iconic American brand, headed by Calvin Klein Chief Creative Officer Raf Simons.
“It has been extremely exciting to see the progressive new direction for CALVIN KLEIN under Raf Simons’ tenure,” says Nicola Zotta, president and CEO of Marchon Eyewear, Inc.
The composition of the new lines is designed to increase visibility and expand distribution. Further efforts include updated branded fixtures, optimized merchandising, and increased training for sales representatives and accounts.
The launch also includes the first release of optical eyewear under the new luxury CALVIN KLEIN 205W39NYC brand.
Suggested retail pricing is $425 to $525 for CALVIN KLEIN 205W39NYC, $139 to $260 for CALVIN KLEIN, and $99 to $239 for CALVIN KLEIN JEANS.
INFO: 800-645-1300, MARCHON.COM
“Raf Simons’ powerful brand vision is driving CALVIN KLEIN forward around the world, category by category. We are extremely proud of the innovative new eyewear designs that he has conceived and created with the team at Marchon to continue the growth of the Calvin Klein eyewear business.”
—STEVE SHIFFMAN, CEO
Calvin Klein, Inc.
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