GENERATION NATION

Move over millennials, today’s older generations—laser-tuned into style + wellness—are hipper (and younger) than ever before.

By Jurgen Reisch

LENSES BY GENERATION

THE RULE BREAKER

The iconic, eclectic, game-changing fashion phenomenon Betsey Johnson dishes with EB on specs style, doing splits at 75, and her head-turning collection with ImageWear

THE GENERATION MAP

Quash the gap—dig in for the BIG triggers + turnoffs for each key consumer generation today (yes, even for millennials)

LENSES FOR ALL

Which lens is the best for each generation? 2 sage O.D.s share their strategies for choosing designs + treatments for all, from millennials to boomers

EDITOR’S LETTER

What Is Un-Millennial?

TRENDSPOTTING THE BIGGEST TRENDS + NEWS YOU CAN USE

IN THE OPTICAL

The Optical Checklist

SOCIAL MEDIA

The EB Social Media Hot List

COLOR REPORT

Expressive Expansion

CONTACT LENSES

Age Appropriate

EYE ON EQUIPMENT

Are You Trimming Your Profits?

LINES & LAUNCHES

THE NEWEST EYEWEAR FROM AROUND THE GLOBE

FRAME INTRODUCTIONS

EYEWEAR ADDITIONS AND LINE EXTENSIONS

BUYER’S GUIDE

THE LATEST IN TECH ADVANCES

FYI

News Bits From the Industry

LAST LOOK

The 7 mantras of Arian Fartash, O.D.

When Kids Are Ready for Contact Lenses