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Eyecare Business

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GENERATION NATION

Move over millennials, today’s older generations—laser-tuned into style + wellness—are hipper (and younger) than ever before.

By: Jurgen Reisch
Eyecare Business May 1, 2018

So, here we turn up the heat on eyewear for the other, less-fawned-over generations, from Generation X to the baby boomers even up to the Greatest Generation. All of whom dig style—with a look that is just as edgy with a modicum of refinement and urbane sophistication—just as much as Gen Y.

Model Photography by Jurgen Reisch > Still Life Photography by David Kressler > Styled + Directed by Erinn Morgan
Art Direction by William Pfaff > Still Life Shots Styled by Kerri Ann Raimo
Fitting Optician: Julia Gogosha of Gogosha Optique > Hair + Makeup by Will Carrillo
Models: Louis Oberlander/LA Models + Chiyo Hartley/Photogenics

GENERATION GAP On Chiyo: John Varvatos style V523 from De Rigo REM is a declaration of the brand’s rock ‘n’ roll appeal. Crafted of acetate and stainless steel, the round front features an engraved metal wire rim, echoing the iconic look of a vintage turntable. On Louis: John Varvatos style V521 from De Rigo REM has a cool-factor acetate front paired with stainless steel temples and flash mirror lenses.
GENERATION GAP On Chiyo: John Varvatos style V523 from De Rigo REM is a declaration of the brand’s rock ‘n’ roll appeal. Crafted of acetate and stainless steel, the round front features an engraved metal wire rim, echoing the iconic look of a vintage turntable. On Louis: John Varvatos style V521 from De Rigo REM has a cool-factor acetate front paired with stainless steel temples and flash mirror lenses.
COLLECTIVE STYLE (From top) Diane Von Furstenberg sunglass style DVF839S Gemma from Marchon features a bold round shape in blush/burgundy laminate, paired with metal detailing. eyeOs style Jolee offers a fiercely feminine silhouette in Mazzucchelli acetate, shown here in the lava colorway. Vera Wang style V521 from Kenmark Eyewear presents a posh shape in metal + acetate, shown here in rosewood.
COLLECTIVE STYLE (From top) Diane Von Furstenberg sunglass style DVF839S Gemma from Marchon features a bold round shape in blush/burgundy laminate, paired with metal detailing. eyeOs style Jolee offers a fiercely feminine silhouette in Mazzucchelli acetate, shown here in the lava colorway. Vera Wang style V521 from Kenmark Eyewear presents a posh shape in metal + acetate, shown here in rosewood.
GENERATION JONES rag & bone style RNB7006 from Safilo is an edgy, retro-inspired navigator-shaped frame in acetate, modernized by a slim metal bar at the nose and temples.
GENERATION JONES rag & bone style RNB7006 from Safilo is an edgy, retro-inspired navigator-shaped frame in acetate, modernized by a slim metal bar at the nose and temples.
POWER GROUP (From top) TMA Icon Accent Rings style 5518 from Silhouette features delicate SPX rings that adorn the edges of the lenses like rims. EVATIK style E-9170 from WestGroupe showcases a unique horn-patterned acetate. The wood grain finish on the top and the temples accentuates the gloss finish on the bottom. VIVID style 257 from Vivid Eyewear features lightweight, noncorrosive, and hypoallergenic TR-90 material.
POWER GROUP (From top) TMA Icon Accent Rings style 5518 from Silhouette features delicate SPX rings that adorn the edges of the lenses like rims. EVATIK style E-9170 from WestGroupe showcases a unique horn-patterned acetate. The wood grain finish on the top and the temples accentuates the gloss finish on the bottom. VIVID style 257 from Vivid Eyewear features lightweight, noncorrosive, and hypoallergenic TR-90 material.
GENERATION GOOD (Clockwise from top) Tom Ford sunglass style FT0577 from Marcolin stuns with an infinity-shaped front made of thick acetate. London Fog semi-rimless style Janis from ImageWear features a textured upsweep in an updated, oversized shape. OGI style 9119 from Ogi Eyewear shines in tangerine tones with an iridescent duo-chrome finish.
GENERATION GOOD (Clockwise from top) Tom Ford sunglass style FT0577 from Marcolin stuns with an infinity-shaped front made of thick acetate. London Fog semi-rimless style Janis from ImageWear features a textured upsweep in an updated, oversized shape. OGI style 9119 from Ogi Eyewear shines in tangerine tones with an iridescent duo-chrome finish.

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