Fallon Patel, O.D., is mom to a 6-month-old, has a dynamite social media presence, and loves life as a corporate optometrist at a LensCrafters in Ontario, Canada. Here’s why…

1 THE YOUNG AND (NOT) RESTLESS

“Corporate optometry is a great avenue for starting out. The overhead risk is minimal and it has a guaranteed patient flow.”

2 BALANCING ACT

“I’m all about work-life equilibrium. Because corporate optometry is fairly busy, it is easier to find coverage.”

3 LOCATION, LOCATION

“I have a three-year sublease, and being in a mall, we get three to five same-day walk-ins every day.”

4 ONLINE MESSAGING

“I wanted our Instagram page to be authentic, warm, inspirational, and friendly. This is what I have tried to weave into our practice.”

5 PICTURE THIS

“If I weren’t an optometrist, I would be an artist—creating a visual experience and exploring optical illusions.” COT!

—Stephanie K. De Long