Making Contact

Contact lenses are hot. Just ask Warby Parker, which shook up the category by launching Scout, its own daily disposable contact lens ($55 per eye for a 90-day supply), late last year.

According to the exclusive Eyecare Business Contact Lens Focus Group Study, eyecare professional respondents credit an average of 41% of their business to contacts. That’s up from 35% in 2018. And, 69% say they’ve experienced an upward trend in overall sales of contacts during the past year.

A closer look at key highlights from EB’s research findings reveals solid sales and new opportunities in this flourishing market.

WHO…
WEARERS BY AGE

Millennials make up one-third of CL fits

NOW…
SOFT CONTACTS PRESCRIBED

Monthly disposables beat out dailies

HOW…
PRICING CONTACTS

Nearly 8 out of 10 ECPs raised prices

NEXT…
FUTURE SOFT CONTACT MIX

Dailies will overshadow monthlies in the next 12-14 months

WHAT…
UPWARD SALES TRENDS

CL sales are up over the past six-12 months

WHY…
LENS CARE SYSTEMS

Nearly 80% of ECPs recommend a specific system

WHEN…
FIRST FITTING

ECPs are most likely to first fit kids at ages 11 or 12