High-Tech Blend

Silhouette unveils its new Blend collection, an assortment of minimalistic optical models fusing high-end titanium temples with hinges in SPX+, Silhouette’s patented, hypoallergenic material celebrated for its flexibility and durability. The hinges are screwless and feature the brand’s Snap-Hinge technology.

The collection is offered in a variety of shapes, including butterfly iterations and modern squared silhouettes, and is available in expressive colorways including rose dove, iced blossom, and smoky black.

Customers have the option to mix and match colors and shapes to create a style that is truly reflective of their personality, shares the company.

Pictured is the Blend 5555 in shape KU and the rose dove colorway.

FRESH CUTS

The Under Armour UA Gametime UA 0003/G/S from Safilo

The Under Armour UA Gametime UA 0003/G/S from Safilo

The Under Armour UA Gametime UA 0003/G/S from SafiloDior and Thélios have debuted styles in the Dior eyewear collection, following the announcement of their partnership for the creation, manufacture, and distribution of Dior eyewear globally.

Safilo introduces its first optical and sunwear collections for Under Armour. This is the brand’s first entry into the optical category. The Spring/Summer launch collection encompasses styles for all athletes: men, women, and children. MSRP: $80 to $220+.

MVP Style

Oakley has teamed up with 2020 Super Bowl champion and MVP Patrick Mahomes II to launch the Patrick Mahomes II Signature Series—a fresh take on the Sutro Lite.

Design highlights include a red color theme, serving as a nod to the quarterback’s teams, the Kansas City Chiefs and Texas Tech, an etched “II” on the Prizm lenses, and a print referencing the football star’s nicknames, “Showtime” and “2 p.m.”

“When I first joined Team Oakley, I was instantly drawn to the Sutro family—a bold and sleek performance frame that is style driven for life off the field,” says Mahomes. “Now, today, to have the opportunity to launch my own Signature Series that represents who I am as an athlete has been an honor.”

The style, available from Luxottica, comes with a custom microbag with a print of Mahomes’ signature.

Very Vera

Award-winning designer Vera Wang stars in the 2021 eyewear campaign for her eponymous fashion brand.

The latest Vera Wang optical and sunglass assortment, available from Kenmark Eyewear, is inspired by the designer’s bridal and ready-to-wear collections with crystal embellishments, a grounded, neutral color palette, and modernized silhouettes.

Here, Wang sports the V577, a full metal frame in a bold take on the classic cat-eye.

“Eyewear is one of my favorite fashion/beauty accessories! Like a new lipstick or eyeshadow, a special pair of glasses can express your own sense of style, create a new persona, and, most of all, protect your vision,” says Wang. “Eyewear is fun, creative, easy, personal, [and] practical.”

Open Road

Marcolin has unveiled the BMW eyewear collection, designed to embody the spirit of the luxury automotive and motorcycle brand with unisex optical and sunglass styles meticulously crafted in high-quality and high-tech materials.

All BMW sunglass styles offer one SKU with Vi/ON lenses, designed for clear viewing and minimized glare of LCD screens and the outer environment (bumps, reliefs, etc.), thanks to a filter by Dalloz Creations.

The optical BW5013, pictured, is a squared silhouette in acetate and metal featuring a subtle BMW logo on the temples and adjustable nose pads for a versatile fit.

L’AMY AMERICA

Ben Sherman Eco Green | Hanover | Bio-acetate/Stainless Steel | 52/18-140 | Gray Horn, Tortoise, Olive Horn | Men

MOREL

Koali | 20077K | Stainless Steel | 50/18-140 | Light Pink/Rose Gold, Emerald/Bronze, Black/Gold | Women

Section Editor: Kerri Ann Raimo
Kerri.Raimo@PentaVisionMedia.com