EYE ON TRENDS.
The eyecare industry recently reunited at Vision Expo West in Las Vegas at the end of September, and the EB team took to the show floor, The Suites, and beyond to catch the latest and greatest in optical.
Here, we share our curated roundup of three top trends in frame finds and tech from the show.
#1 METAL MOVEMENT.
Less of a departure and more of a welcome contrast to the chunky acetates seen for seasons, sleek silhouettes with a twist are making a strong statement in metal.
“We cannot ignore that metal is coming back with a vengeance,” says EB Optical Checklist columnist Sheena Taff in an EB livestream interview during her EyeStyle Influencers brunch at Vision Expo. “There are so many cute styles in metal frames, no matter your taste, age, anything—you should be filling your boards with metal frames for your patients.”
Styles to note include the l.a.Eyeworks Bon Ton, State Optical Co. style Paulina, and the Daydreamer from Kazoku Lunettes (pictured).
#2 RED HOT.
Ruby, chili, cherry—you name it—pops of the hue painted the town red and added some essential spice to the specs assortment for the upcoming season.
Highlights in red: Seraphin style Danbury in red spot tortoise from Ogi Eyewear, Max Mara style MM5029 from Marcolin, and Spectaculars style Cruella in lipstick red from ClearVision Optical (pictured).
#3 CONSCIOUS CONSUMER.
The coronavirus pandemic shifted working and schooling into the home—with screen time top of mind for the consumer.
“We’ve found, especially during the pandemic, more people are working from home,” says Zeiss Vision Care U.S. product manager of marketing Carolyn Bosworth in a livestream with EB editor-in-chief Erinn Morgan at Vision Expo West (pictured). “They were noticing that their blue light lenses were having a lot of violet reflections when they were looking at themselves on screen. [Zeiss BlueGuard Lenses] provide ECPs with the ability to provide that same level of blue light protection found in AR solutions, but without those really strong reflections.”
EB editor-in-chief Erinn Morgan + managing editor Kerri Ann Raimo were joined by Tarrence Lackran of Luxury Optical Holdings for an engaging talk at Vision Expo West on the top eyewear styles for FW21. Catch trending styles, like the Dior CD40058U from Thélios (shown here), by pressing play.
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