For the Cause

Morel is joining forces with the (RED) organization to help raise awareness and funds to fight pandemics, including Covid-19.

(RED) launched in 2006 to support lifesaving programs in response to the AIDS pandemic, and, since its inception, it has generated nearly $700 million for the Global Fund.

The (Morel)^RED collection features ophthalmic styles—including the (Morel)^RED Gabi style, pictured—and sunglasses all offered in a red design (with additional color options available).

For each (Morel)^RED frame purchased, the eyewear brand will donate $5 to the Global Fund, with a minimum guaranteed donation of $100,000.

All (Morel)^RED styles are packaged in a display box with a message from Morel regarding the impact of this collection, also found on the pouch that accompanies each frame.

To hear more about this launch, head to EB’s Facebook Live with Morel during Vision Expo East 2022.

Fusion Frames

The Duo collection from OVVO Optics features frames with design elements in both Mazzucchelli and the brand’s signature surgical steel and titanium composite.

Here, the new OVVO Optics Duo 6004 features a streamlined design with a 6 mm temple in tantalizing colorways such as red/platinum with apple (pictured), midnight/bubble gum with twilight, raisin with caramel swirl, and platinum with emerald.

FRESH CUTS

Charmant USA and Isaac Mizrahi have announced their renewal of Isaac Mizrahi New York Eyewear through 2025.

Kering Eyewear has signed an agreement to acquire Maui Jim, the high-end sunwear and eyewear brand founded in Hawaii in 1987. The transaction is expected to be completed in the second half of 2022.

Oakley welcomed Mitch Marner of the NHL’s Toronto Maple Leafs to Team Oakley, deepening the brand’s heritage in ice hockey. Off the ice, Marner will sport Oakley’s Sylas and Sutro. Marner’s story will also be an addition to Oakley’s #BeWhoYouAre campaign series.

◄ LensCrafters announced actress and producer Sharon Stone as the face of the brand’s new 2022 “Your Eyes First” communications campaign. For more info, read on in this month’s #EBConvo.

 

 

 

 

 

 

Simply Stylish

KLiiK denmark, the eyewear collection from WestGroupe known for its clean, Scandinavian-inspired styles specifically designed for individuals requiring a narrow fit, has launched four new feminine frames (K-711 through K-714) highlighted by bold prints, chic silhouettes, and eye-catching design details.

Here, the KLiiK denmark K-711 fuses elements of stainless steel and handmade patterned acetate in a modified round shape.

30 Years of Success

Flashback to 1992: Calvin Klein and Marchon Eyewear first became licensing partners, and the idea of a fashion brand licensing its name for eyewear was a novel concept.

To celebrate three decades of this successful partnership, Marchon releases a capsule collection of five ophthalmic and four sunglass styles that are reminiscent of the brand’s iconic eyewear styles launched in the ’90s.

“The dedicated anniversary eyewear collection pays tribute to our history while feeling entirely relevant for the modern consumer,” says Trish Donnelly, CEO, PVH Americas and Calvin Klein Global.

All styles in the capsule collection offer gender-neutral shapes and are made in Japan, crafted exclusively from titanium. Here, the Calvin Klein CK22108T and CK22110TS illustrate the collection’s sleek, streamlined appeal.

MAUI JIM

Stone Shack | Acetate | 55/19-144 | Matte Black/Crystal, Matte Crystal/Dark Gray, Matte Havana Tortoise/Tan | Unisex

ØRGREEN OPTICS

Technologic | Titanium | 56/19-145 | Dark Blue/Silver, Black/Light Blue, Asphalt/Red, Light Blue/Orange, Pine/Silver, Dark Rosewood Brown/Sandblasted Titanium | Men

WANT MORE PRODUCT NEWS?

Visit #EBNewProducts on the web for a constantly updated, curated collection of products to know. eyecarebusiness.com/ebnewproducts

Section Editor: Kerri Ann Raimo
Kerri.Raimo@PentaVisionMedia.com