HOYA VISION CARE
Sensity 2 Lenses
Hoya has debuted the next generation of Sensity light-adaptive lenses. According to the company, this tech-forward product features nearly twice the fade-back speed (approximately 42%) as the first generation of Sensity lenses that launched five years ago.
The new Sensity 2 lenses are available in three color options: silver gray, bronze brown, and emerald green. They provide 100% UV protection indoors and out, rapidly darken to a category three sun lens tint, and reduce glare from the sun when activated, while remaining extremely clear indoors, shares Hoya.
Demand for light-adaptive lenses continues to increase, as a recent Harris Interactive Consumer Market Research Study found that two-thirds of patients report sensitivity to light.
ESSILOR OF AMERICA
Transitions XTRActive Polarized Lenses
Essilor of America has announced that Transitions XTRActive Polarized Lenses are now available in its advanced lens designs and coatings. Available through Essilor’s lab network, the lenses are “clear with a hint of protective tint” and deliver up to 90% polarization efficiency, the company states.
As Jeff Harrell, vice president of product marketing at Essilor of America, explains, “Between XTRActive Polarized and XTRActive new generation, you can now pair the ideal Essilor lens technology such as Varilux and Eyezen lenses with the only extra-dark photochromic for the 30% of patients who identify as very light sensitive.
”Availability includes both single vision and full backside designs, including Varilux Comfort DRx and Varilux Physio DRx, as well as Plastic 1.50, Airwear polycarbonate 1.59, and Thin & Lite 1.67 in gray.
VSP OPTICS
TechShield AR Coatings
VSP’s new TechShield AR coatings provide increased scratch resistance, clarity, cleanability, and smudge resistance, according to the company.
“The new TechShield AR portfolio is the latest example of our continued investment and commitment to deliver advanced, high-performing product to [ECPs]. It’s an attractive, easy-to-understand, easy-to-dispense offering to help patients see and look their best,” says Randy Dannewitz, senior vice president of strategic development for VSP Optics.
The streamlined portfolio—TechShield, TechShield Plus, TechShield Elite, and TechShield Blue—provides two-times better scratch resistance and cleanability, excellent visual clarity, and an attractive appearance, shares VSP. They are also available with blue light protection, including optional backside UV coating.
The portfolio is available on all materials and brands, unless otherwise specified.
SHORT CUTS
Product + Research
At Academy 2021, CooperVision introduced its MyDay Daily Disposable Multlifocal lenses, an expansion of its silicone hydrogel 1 day family. It also released research on presbyopia that defines three usage personas. coopervision.com
Eyelid Cleaning
Danelli Ocular Creations, a new ocular surface disease product development company, releases its first products. The MYBOClean System consists of the MYBOClean Daily Eyelid Cleansing Brush and the MYBOClean Hydrating Lids and Lash Cleansing Gel. danellioc.com
Searchable Database
The EyeDock/Meds platform is a database of 2,000-plus ophthalmic medications and products, including OTC and Rx drugs and select oral medications relevant to eye care. eyedock.com/meds
Where’s Waldo
DTC contact lens company Waldo launches an O.D. partnership program in the U.S. According to Waldo, partnered O.D.s will “retain the rightful reimbursement for the contact lens sales, regardless of whether lenses are purchased at the office or online.” hiwaldo.com
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