Launched amid the Covid-19 pandemic, the Optometric Business Tracker (OBT) is a collaboration between GPN Technologies and Eyecare Business that reveals sales and exams data from more than 2,400 practice locations across the country.
We continue to reveal crucial takeaways tracking practice exams and patient payments, plus frame, lens, and contact lens sales, but in a more easily digestible, focused way to address practice information needs heading into a new chapter of the pandemic.
This month, OBT also focuses on a practice pearl centered on eye exam trends by region.
Head into Q3 armed with critical intel and key trend takeaways with the state of optical sales and exams in clear view.
Practice Pearl
This key data takeaway focuses on eye exam trends by region.
GPN shares that eyecare business performance depends on multiple variables, including macroeconomic factors.
To understand regional differences in ECP business performance, a representative GPN sample of 2,600 ECP locations distributed across the four U.S. regions was analyzed for the daily count of eye exams over the past 2.25 years. Daily eye exams averaged highest for ECP locations in the South (13.1 exams per day), and lowest in the West (10.8 exams per day). After the pandemic-induced low of Q2 2020 (8.3 daily eye exams per door nationally), there was a dramatic rebound in daily eye exam counts that has been maintained.
For a detailed analysis of census division trends in eye exams and Covid, head here: eyethrive.net/trends-in-regional-exam-performance.
Practice Resources
GPN is using its eyeTHRIVE business solutions channel (eyeTHRIVE.net) to offer timely webinars and resources to ECPs. The open-forum webinars feature some of the industry’s most successful O.D.s, practice management consultants, and business owners. eyeTHRIVE members are invited to attend live webinars, view recorded presentations, download useful tools, and participate in live Q&A sessions with industry pros.
- All industry data provided by GPN: gpntechnologies.com.
GET MORE INDUSTRY DATA TRACKING
Visit eyecarebusiness.com/optometric-business-tracker monthly as we reveal the real-time data on countrywide practice sales and exams—provided by GPN.
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