Advertisement

PentaVision

Eyecare Business

Article

Optometric Business Tracker

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Eyecare Business June 1, 2022 Vol 36, Issue June 2022 Page(s): 16

Launched amid the Covid-19 pandemic, the Optometric Business Tracker (OBT) is a collaboration between GPN Technologies and Eyecare Business that reveals sales and exams data from more than 2,400 practice locations across the country.

We continue to reveal crucial takeaways tracking practice exams and patient payments, plus frame, lens, and contact lens sales, but in a more easily digestible, focused way to address practice information needs heading into a new period of pandemic recovery.

This month, OBT also focuses on a practice pearl highlighting the children’s eyecare market.

Embark on the second half of the year armed with critical intel and key trend takeaways with the state of optical sales and exams in clear view.

Practice Pearl

Authored by Ron Krefman, O.D., FAAO, founder and CEO of Focal Center and GPN data scientist, this key data takeaway focuses on pediatric patients.

“Understanding the size of the addressable child eyecare market allows practices to benchmark their patient population compared to the national average,” says Dr. Krefman. “Here, we see the share percent of ECP locations that have patient populations with less than 12% children, 12% to 24% children, or greater than 24% children.”

Children as a Share of All Patients Percent of ECP Locations
<12% 20%
12% to 24% 63%
>24% 17%

For a detailed local comparison on the child market as well as nearby eyecare and eyewear spend and demand, check out localEyes’ eyecare neighborhood reports.

To read more of Dr. Krefman’s analysis on child eyecare patient share, visit eyeTHRIVE.

Practice Resources

GPN is using its eyeTHRIVE business solutions channel (eyeTHRIVE.net) to offer timely webinars and resources to ECPs. The open-forum webinars feature some of the industry’s most successful O.D.s, practice management consultants, and business owners. eyeTHRIVE members are invited to attend live webinars, view recorded presentations, download useful tools, and participate in live Q&A sessions with industry pros.

GET MORE INDUSTRY DATA TRACKING

Visit eyecarebusiness.com/optometric-business-tracker monthly as we reveal the real-time data on countrywide practice sales and exams—provided by GPN.

What to Read Next