Elevated Looks

Model and style icon Hailey Bieber is the new ambassador and creative partner of Vogue Eyewear, available from EssilorLuxottica.

“As we continue to grow the Vogue Eyewear business in North America with support from eyecare professionals, it is crucial to connect with and appeal to a Gen Z audience—which represents 70 million young consumers in the U.S. alone—by aligning with household names like Hailey Bieber,” says Ludo Ladreyt, senior VP of optical channel sales at EssilorLuxottica N.A.

The assortment features sunglasses and ophthalmic styles in on-trend, geometric silhouettes in earthy colorways, such as the Hailey Bieber x Vogue Eyewear VO4243, worn by Bieber here.

Handcrafted Quality

Article One releases its spring/summer 2022 ophthalmic collection and corresponding campaign, captured at Solarpunk Farms, a sustainable and regenerative farm in California.

Highlights of the latest assortment include timeless shapes, sleek sculpting, and a versatile color palette.

Here, the Article One Taylor is the brand’s acetate take on an earlier metal style, the Vista. Article One shares it mirrored the details of the original metal design with beveling on the frame front.

FRESH CUTS

◄ EssilorLuxottica has announced its new partner program, Luxury Insider, designed to assist ECPs in the luxury eyewear segment via marketing, the company’s Promoboxx social content and other digital resources, training of practice staff, and invites to exclusive buying events. Luxury Insider members also have access to a dedicated training space on EssilorLuxottica’s new learning platform, Leonardo. Here, during the unveiling of Luxury Insider at Vision Expo East (L-R): EssilorLuxottica’s Deb Bulken and Anja Shirke with Aurora Susi and John Bonizio of Metro Optics II.

Marchon Eyewear and Shinola, an American luxury goods retailer based in Detroit, announced an exclusive, long-term global licensing agreement. Eyewear collections designed under the new partnership will be available in the U.S. and Canada starting this fall.

Revamped Full-Rim

Silhouette revamps its popular SPX Illusion full-rim eyewear assortment with an offering of fresh colorways: dark orchid, Caribbean blue, olive lace, and black lace—available in opaque, matte, or translucent tones.

“What’s great about the SPX Illusion is that you get a whole selection of different colors and shapes that go well with what you’re wearing and can easily be mixed and matched,” says Roland Keplinger, Silhouette design director.

The frames are constructed in Silhouette’s celebrated SPX+, a lightweight, durable, and hypoallergenic material.

Pictured is the Silhouette SPX Illusion style 1601 in smoky blossom.

Fiercely Refined

Victoria Beckham releases its spring/summer 2022 ophthalmic and sunglass assortment from Marchon Eyewear, designed as a chic complement to the fashion brand’s ready-to-wear collection this season.

New styles feature premium materials, signature metal trim details, and more to evoke the refined appeal of the Victoria Beckham brand.

Here, the Victoria Beckham VB2635 features an elegant, architectural silhouette (shown here in caramel), with the house’s logo on the left temple.

ØRGREEN OPTICS

Claudius | Acetate | 53/22-145 | Clear Champagne/Clear Stone Blue, Almost Black/Transparent Teal, Gradient Brown Strokes/Burned Orange/Light Blue, Olive/Havana, Milky Teal/Burned Yellow, Brown Havana/Horn | Men

CHARMANT

Elle | 13516 | Metal | 51/17-135 | Blue, Rose, Violet | Women

Section Editor: Kerri Ann Raimo
Kerri.Raimo@PentaVisionMedia.com