All Eyes on Contact Lenses

Making Contact

EB asked eyecare professionals nationwide, “Which of the following products does your practice sell online?” The contact lens category beat the bunch (tying only with plano sunwear)—with 40% of practices making contact with contacts on the web.

Competition Quarrels

“[Our biggest business challenge for contact lenses is] patients walking with their Rx even when we show them the pricing/rebates/vision care plan numbers. They still think they will get a better deal online or at a big-box store.”—2022 EB Market Trends Study respondent

Finding Focus

In the contact lens realm, ECPs reveal that online retail/replenishment solutions are the top area of interest to them, followed by myopia management, scleral lenses, and orthokeratology.

Cutting Back

As a result of the pandemic’s effects, 40% of ECPs shared with us that they plan to limit purchases for contact lenses this year by 10%, 27% will cut back by 25% or more, and 32% have no plans to cut back or change buying on this category.

Today’s Challenges

ECPs shared with EB that some of their top business challenges in the contact lens market include:

1 Competition

2 Pricing

3 Inventory issues/shipping delays