Advertisement

PentaVision

Eyecare Business

Article

Optometric Business Tracker

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Eyecare Business January 1, 2023 Vol 37, Issue January/February 2023 Page(s): 14

Launched amid the Covid-19 pandemic, the Optometric Business Tracker (OBT) is a collaboration between GPN Technologies and Eyecare Business that reveals sales and exams data from more than 2,400 practice locations across the country.

We continue to reveal crucial takeaways tracking practice exams and patient payments, plus frame, lens, and contact lens sales, but in a more easily digestible, focused way to address practice information needs heading into a new chapter of pandemic recovery.

This month’s OBT “Practice Pearl” shares eyecare sales intel from The Vision Council’s first Market inSights Report.

Here, we share December 2022 practice data reported by GPN on Jan. 4.

Practice Pearl

According to The Vision Council’s inaugural Market inSights 2022 Report, the optical industry amounted to $76.5 billion last year. Between patient spending and managed vision care reimbursements, $15.27 billion was spent on eye exams for 2022. Plano suns and readers totaled $7.6 billion, which were led by in-person sales. More specifically: 26% of plano suns were purchased online in 2022, and unlike prescription eyewear, consumers spent more on average on plano sunglasses purchased online ($58) than those purchased in person ($50). Contact lens sales (both in-person and online) valued $17.9 billion.

Contact lens sales (both in-person and online) valued $17.9 billion in 2022.

—Source: The Vision Council’s Market inSights 2022 Report

To access the full report and more from The Vision Council: thevisioncouncil.org/optical-market-research.

Practice Resources

GPN is using its eyeTHRIVE business solutions channel (eyeTHRIVE.net) to offer timely webinars and resources to ECPs. The open-forum webinars feature some of the industry’s most successful O.D.s, practice management consultants, and business owners. eyeTHRIVE members are invited to attend live webinars, view recorded presentations, download useful tools, and participate in live Q&A sessions with industry pros.

GET MORE INDUSTRY DATA TRACKING

Visit eyecarebusiness.com/optometric-business-tracker monthly as we reveal the real-time data on countrywide practice sales and exams—provided by GPN.

What to Read Next