Searching for affordable luxury, budget shoppers can be drawn to Glasses.com’s many pages of discount eyewear. When $700 frames are offered at $350, they become available to a wider range of customers. 

Founded in 2011 and acquired by Luxottica in 2014, Glasses.com  offers optical and sun styles for adults, featuring more than 20 designer brands in the EssilorLuxottica family—including Costa, Oakley, Ray-Ban, and Vogue—with the addition of Gucci and Valentino. Prices range from $80 to $700 at full price, and styles in the Glasses.com Collection start at $55. Frames can be purchased with or without Rx lenses.

Discount Mindset

On Glasses.com, discounts are promoted prominently, including a front-and-center promotion of 50% off prescription lenses and many other half-off deals. Lens upgrades are also discounted with half-price promotions—the most expensive dropping from $210 to $105.

On the frame side, the extensive clearance selection features 50%-off frames from brands like Tiffany, Prada, and Giorgio Armani.

Getting To Know You

By starting with features that generate personalized selections, Glasses.com sets out to get to know the customer right on the homepage rather than using that space to showcase new or bestselling products. The site utilizes a search that helps define whether customers are a “digital devourer” or an “outdoor lover,” a feature that works as an attention-grabber while creating a relational experience for shoppers.

Lifestyle categories like “sports addict” and “great gamer” offer shoppers a fun, relevant way to start or narrow their search. For even more personalized choices, the frame finder quiz generates selections based on a style profile determined by simple questions such as face shape and hair color. On each product page, “you may also like” invites customers to keep exploring similar styles.

Virtual Try-On

Tapping an increasingly common feature in online eyewear retail, Glasses.com’s virtual mirror (available only for mobile users) allows customers to test drive their selections through their device’s camera—providing a virtual 360-degree view in real time. Once the frame is chosen, users can see their total with their insurance benefits applied throughout the ordering process.

More Services

In-Store Connection. Glasses.com integrates in-store services into its operation through a partnership with LensCrafters, where customers can pick up their online orders and receive free fitting adjustments.

Free Shipping and More. Glasses.com offers free shipping, a 60-day return policy, and smaller interest-free payments through Klarna and Affirm. If the customer’s eyewear is damaged within the first year, the site offers a replacement for the same frames with a 50% discount.

Insurance Accepted. Glasses.com states that it accepts most insurance plans and takes FSA/HSA payments. It also offers reimbursement forms for out-of-network benefits and special discounts for military members, medical providers, first responders, teachers, hospital employees, government workers, students, and AARP members.