Outdoor Enthusiasts

Sustainably made performance sunglass brand Bajío Sunglasses has welcomed the Eldora style to its 2023 collection.

The unisex sunglass style is constructed from plant-based bio-resin that biodegrades quickly to be gentler on the world’s oceans, which Bajío is passionate about saving.

The Bajío Eldora is a smaller-sized style with wide temples and the company’s built-in Sun Ledges designed to block the sun. It also features nonslip rubber nose pads and rubber temple tips for a secure fit.

Lens options include seven colors made from lightweight, bio-based polycarbonate and six made from glass; all feature Bajío’s polarized proprietary LAPIS technology.

Broad Appeal

Altair Eyewear proprietary brand Lenton & Rusby has introduced its Spring/Summer 2023 collection, featuring six playful designs for children and four on-trend silhouettes for adults.

The budget-friendly assortment, highlighted by inclusive sizing and gender-neutral styles, features quality elements such as handmade acetate, spring hinges, and sustainable plant-based resin.

Pictured (from top) are the Lenton & Rusby LRK1992, LR4017, and LR4502.

FRESH CUTS

Design Eyewear Group has taken over the distribution of the William Morris London and Charles Stone New York brands in the U.S. market.

◄ Marcolin house brand Web Eyewear is now available in the North American market.

Modo has announced its acquisition of Lowercase, an independent eyewear manufacturer based in Brooklyn, NY.

Performance sunglass company Revo announced the opening of its first flagship store in Barcelona, Spain.

Safilo Group and Etro announced a 10-year global and exclusive licensing agreement for the design, manufacturing, and distribution of Etro-branded eyewear collections. Separately, Safilo Group announced the early renewal of its global eyewear licensing agreement for the exclusive design, manufacturing, and distribution of Kate Spade New York-branded optical frames, readers, and sunglasses.

Tura Inc., the exclusive distributor of the L.A.M.B. and Gx by Gwen Stefani eyewear collections, has announced the renewal of the license. Tura shares that Gwen Stefani will continue as the primary designer of the two collections.

Classic and Cool

Safilo Group has reintroduced the Tommy Hilfiger Junior eyewear collection in the North American optical channel—aligning with the important back-to-school selling season.

The SS23 assortment, offering six ophthalmic styles, reveals a dedicated campaign featuring Gui Khury, a world record-holding Brazilian professional skateboarder.

Frames in the collection for children and teenagers feature eco-injected resin, subtle brand detailing, and sport-influenced style.

“The photo shoot was really fun, and the glasses have a classic and cool style,” says Khury, seen here in the Tommy Hilfiger Junior TH1926.

Back-to-School Style

WestGroupe has introduced its new Superflex Kids Back to School collection—featuring 10 styles.

Designed to encourage confident style for boys and girls between the ages of 6 and 12, the assortment features standout elements including durable constructs, various shapes, and eye-catching designs such as camo, polka dot, and tie-dye.

Pictured is the Superflex Kids SFK-287, offering in matte charcoal stripe, crystal red, and navy turquoise.

DE RIGO REM

Philipp Plein | SPP095M | Acetate/Titanium | 52/21-145 | Black, Matte Black | Unisex

MOREL

40203N | Acetate | 48/17-140 | Brown/Blue, Pink/Purple, Teal/Cream | Women

Section Editor: Kerri Ann Raimo
kerri.raimo@broadcastmed.com