Launched amid the Covid-19 pandemic, the Optometric Business Tracker (OBT) is a collaboration between GPN Technologies and Eyecare Business that reveals sales and exams data from more than 2,400 practice locations across the country.
We continue to reveal crucial takeaways tracking practice exams and patient payments, plus frame, lens, and contact lens sales, but in a more easily digestible, focused way to address practice information needs heading into a new chapter of pandemic recovery.
This month’s OBT “Practice Pearl” focuses on premium frame sales.
Here, we share March 2023 practice data reported by GPN on April 10.
Practice Pearl
The 97.5 percentile of list frame price defines the entry point to top-tier premium-priced frames, shares GPN. The company found that this top 2.5% of prices began at $429 in 2019 and rose to $474 by 2022.
“That means 97.5% of all frames sold had lower list prices,” shares GPN. “The revenue share of the top tier as a percentage of all frame sales has been hovering at 7% over the same period.”
| Year | Top Tier $ | Share |
| 2019 | $429 | 7.0% |
| 2020 | $436 | 6.9% |
| 2021 | $453 | 6.9% |
| 2022 | $474 | 7.0% |
For more information, go to visions.gatewaypn.com/are-ecps-taking-advantage-of-plano-sunglass-opportunities.
Practice Resources
GPN is using its its GPN Visions business solutions channel (visions.gatewaypn.com) to offer timely webinars and resources to ECPs. The open-forum webinars feature some of the industry’s most successful O.D.s, practice management consultants, and business owners. eyeTHRIVE members are invited to attend live webinars, view recorded presentations, download useful tools, and participate in live Q&A sessions with industry pros.
- All industry data provided by GPN: gpntechnologies.com.
GET MORE INDUSTRY DATA TRACKING
Visit eyecarebusiness.com/optometric-business-tracker monthly as we reveal the real-time data on countrywide practice sales and exams—provided by GPN.
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