Features
The Creative Type.
Luxury eyewear ushers in a new, bourgeois era with intriguing, artsy designs and sleek, intelligent looks for the Spring/Summer 2024 season.
By ERINN MORGAN
The Art of Recommendations
Two retail pros unpack their process for effectively presenting premium lenses to patients.
By Veronica Daub
Departments
Optometric Business Tracker
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN shares insights to optimizing the number of frame vendors at your eyecare business.
The EB Optical Checklist
This month’s list of action items puts team building at the forefront.
By Sheena Taff
Staff Hiring, Training + Retention
Sometimes it’s planned, but other times the concept simply evolves.
By Stephanie K. De Long
Focus on Fundamentals
This installment of EB’s award-winning series focuses on task-specific lenses.
By Sheena Taff
Eye for Beauty
The second installment of EB’s new Eye for Beauty column offers a guide to a selection of beauty products focused on visual health.
By Sheena Taff