Features
Ready, Set, Grow
To assist with the specs style front ahead of back-to-school season, EB presents a dozen frames that blend fashion and function to appeal to both kids and their parents.
By Kerri Ann DeCindis
Meet Your Clinical Collaborator
AI Check-In: Two professionals well-versed in artificial intelligence provide insights into how AI is shifting from a hidden helper to an everyday essential.
By Veronica Daub
Web Exclusives
Contact Lens Confidence: A Checklist for Kids + Parents
Building Contacts
A checklist for getting children to be contact lens compliant
By Stephanie K. De Long
Departments
Framing Our Future
Editor's Letter
Today's kids will shape the future of eyewear.
By Jennifer Ford, content director
Optometric Business Tracker: Childhood Myopia Rates
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores contact lens adoption in myopic children.
The Balancing Act
Staff Hiring, Training + Retention
How to thrive in both your professional and personal life
By Stephanie K. De Long
Branding Success for Eyecare Practices
Back to Basics
Custom branding on essential daily-use items keeps your clients connected.
By Sheena Taff
Foretelling 2026 Eyewear Consumer Sentiment
Merchandising Masterclass
A trend consultant pinpoints consumer sentiments and identities, providing insight into how eyecare professionals can future-proof their businesses to meet the evolving priorities of 2026 consumers.
By Jennifer Ford, content director
Durable, Delightful Design
#EBNewProducts: Retail Fashion