Leading a High-Performing Eyecare Team

Staff Hiring, Training + Retention

What motivates team members to do their best work—and where do business leaders get it wrong?

By Kerri Ann DeCindis

Building Skills That Last

Staff Hiring, Training + Retention

Putting the 70-20-10 approach to training into practice—your eyecare practice.

By Stephanie K. De Long

Step Out, See More

Back to Basics

True vision extends beyond the practice. From conferences to committees, learn how involvement in the broader optical community can reignite your passion and expand your professional perspective.

By Sheena Taff

Appealing to Athletes

From everyday patients to elite competitors, sports-performance vision care reframes every exam as an opportunity to enhance visual acuity, contrast sensitivity, and neurocognitive function—while helping eyecare professionals unlock an often-overlooked niche through community outreach, targeted testing, and tailored solutions.

By Vittorio Mena OD, MS

Beyond the First Pair

Practice Growth Playbook

How ODs and staff lay the groundwork for multiple-pair purchases through language, assumptions, and lifestyle framing—long before frame selection begins.

By Jordan Foster, ABO, NCLE