Nov. 4, 2021 — Bausch + Lomb announced the launch of the Biotrue Eye Care Recycling program, which will allow consumers to properly recycle all brands of their eye drop single dose units, lens cases, and lens solution caps, as well as Biotrue Hydration Boost Lubricant Eye Drops multidose bottles through a collaboration with TerraCycle.
 
“The BiotrueEye Care Recycling program is a natural extension of our existing ONE by ONE contact lens recycling collaboration with TerraCycle that will allow us to offer consumers who participate in the program the ability to properly recycle smaller eyecare packaging, as well as our new Biotrue Hydration Boost Lubricant Eye Drops multidose bottles for the first time in the United States,” says Joe Gordon, U.S. president of Bausch + Lomb. EB highlighted the ONE by ONE program in “The Green Edition” of #EBTrendspotting.
 
“As part of our ongoing commitment to sustainability, we are proud to launch this new program to help prevent these eyecare materials from harming our environment,” says Gordon.
 
Because of size and type of plastic, eyecare and lens care materials are not typically processed by recycling facilities and end up in landfills, shares Bausch + Lomb. This new partnership aims to “recycle the nonrecyclable.” Consumers registered for the program can collect their empty Biotrue Hydration Boost Lubricant Eye Drops multidose bottles and caps, as well as their eye drop single dose units, lens cases, and lens solution caps and mail them via prepaid shipping label to TerraCycle. The waste is then cleaned and melted into hard plastic pellets that can be used to make new recycled products.
 
“Since our founding, TerraCycle has made it our mission to 'Eliminate the Idea of Waste' by recycling the nonrecyclable. We look forward to building upon our five-year collaboration with Bausch + Lomb and offering a new program for eyecare materials in the United States,” says Tom Szaky, founder and CEO of TerraCycle. “Like contact lenses, eye and lens care products and the materials associated with them are often overlooked in standard recycling practices, but have a huge impact on the buildup of environmental waste. With the Biotrue Eye Care Recycling Program, consumers now have a way to properly recycle these materials and help preserve our environment for future generations to come.”
 
Consumers can sign up for the program here.