Jan. 7, 2021 — CooperVision has launched the “Planet-Loving Practices Sustainability Contest,” designed to raise awareness of the importance of sustainability in eye care.

Running through the month of January, CooperVision is inviting eyecare professionals across the country to share photos and/or videos on their social media channels showcasing how they are environmentally responsible—at work or at home—and tag three of their colleagues utilizing the #claritiForThePlanet hashtag. Each week, the post with the most likes will be highlighted on CooperVision’s social media channels. 

“Research shows that consumers are paying more attention to the sustainability practices of the companies with which they choose to do business,” says Melissa Kiewe, CooperVision’s VP of marketing, North America. “These trends uncover opportunities for optometry practices to differentiate themselves through the implementation of sustainable practices in their own offices. Through the Planet-Loving Practices Sustainability Contest, we’ll partner with eyecare professionals who are leading this charge to showcase the efforts they’re making for the benefit of their patients, their practices, and the planet.” 

To learn more about the contest, head here. 

The contest’s #claritiForThePlanet hashtag highlights CooperVision’s sustainably manufactured clariti 1 day family of contact lenses. Its manufacturing facility in Alajuela, Costa Rica—which is solely dedicated to the production of clariti 1 day lenses—has been recognized with the Silver LEED certification for its environmentally-conscious design and operation, excelling in categories including energy and water conservation. Click here to learn more about CooperVision’s sustainability efforts.