June 16, 2021 — Designed to offer flexible, regional industry trade experiences in response the Covid-19 pandemic, Copenhagen Specs and Silmo Paris have teamed up to introduce the latest addition to its family of events: “Specs and the City.”
The Specs and the City events aims to take a fresh look at optical trade show offerings, transforming meetings into a “unique experience in each of the host cities, which will be showing off all of their charms and treasures in order to welcome the optics-eyewear community,” shares show organizers.
“The difficult and restrictive times that we have been through inspired us a format of event matching the sanitary requirements and the urge to maintain this particular link that unites the optical community,” shares Specs and the City organizers on the dedicated website, below. “As we could not gather large groups of people in the same venue, we had to think differently: what if the venue became a city with a multitude of cozy meeting places? Even though there are now increasing signs of a progressive return to normality, the need for alternative experiences and true human relationships is stronger than ever.”
“Specs and the City Season 1” dates have been announced in the following cities:
- Copenhagen, Denmark: Aug. 20-22, 2021
- Valencia, Spain: Oct. 1-3, 2021
- Antwerp, Belgium: Oct. 8-10, 2021
- Cologne, Germany: Oct. 16-18, 2021
- Tallin, Estonia: Oct. 22-24, 2021
Each of these events, scheduled over the course of a weekend, are designed to allow participating brands and businesses to host clients and potential clients in showrooms set up in each event’s partner hotels (allowing for easy travel on foot or by bike for nearby attendees). In addition, visitors can organize their weekend using a special, easy-to-use app, which showcases meetings with exhibitors, cultural outings, and gourmet eating experiences. Registration provides exclusive access to offers from the city’s hotels and restaurants.
For more information: specsandthecity.eu/.