Oct. 6, 2021 — Registration is now open for next year's Mido eyewear trade show, scheduled for February 12-14, 2022, at Fiera Milano Rho in Milan.

Buyers, designers, entrepreneurs, optometrists, opticians, ophthalmologists, and eyewear supply chain professionals are invited to join in on the upcoming edition of the fair, which will host distinguished guest, awards, honors, and previews under the theme “craving a new beginning.”

“We crave a restart, and we want to do it looking each other in the eyes,” says Mido president Giovanni Vitaloni. “We want to rebuild, innovate, demonstrate what we are made of—to forge new relationships, strengthen existing ones, and get back to making our businesses prosper. First-half data on industry performance raised our hopes for the future, but we are even more impressed by the robust participation in industry trade shows that are finally popping up in various markets, like DaTE, where the spirit of recovery was in the air.”

The in-person Mido 2022 will be complemented by a digital edition, a continuation of the show’s digital platform that launched in June 2021. 

In addition, show organizers share that Mido 2022 will feature an augmented reality component accessible via QR codes.

Learn more at mido.com/en.