Oct. 6, 2021 — Transitions Optical, Inc., has announced the winners of its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support Transitions lenses. 
“Our Innovation Award winners and finalists approached the difficult year of 2020 as an opportunity to rejuvenate their efforts around Transitions lenses,” says Drew Smith, director, North America channels, Transitions Optical. “We celebrate all of the winners and finalists for their creativity and resiliency that led to their incredible achievements.”

The company has shared the following 2020 Transitions Innovation Award winners:

Transitions Brand Ambassador: Rachel Hill (St. Catharines, Ontario), pictured above.      Finalists: Dr. Roxanne Fermin (Los Angeles, CA) and Ric Peralta (Fullerton, CA)

Best in Training: Vision Care Centre (Scarborough, Ontario)      Finalists: BJ’s Optical and Value Optical

Best in Marketing: Webb Eyecare (Alliance, Bridgeport, and Scottsbluff, NE)      Finalists: OSI Group and Wauseon Eye Care (Wauseon, OH)

U.S. Eyecare Practice of the Year: Wauseon Eye Care (Wauseon, OH)      Finalist: Webb Eyecare (Alliance, Bridgeport, and Scottsbluff, NE)

Canada Eyecare Practice of the Year: Lunetterie Milot      Finalists: LOPTICIEN.ca and Vizualis

U.S. Retailer of the Year: Dr. Tavel Family Eye Care
      Finalists: National Vision, Inc., and Pearle Vision


Submissions are now open for the 2021 Transitions Innovation Awards program at TransitionsPRO.com/Awards, and will be accepted until Oct. 31, 2021. Transitions shares that entries are open to independent eyecare professionals and practices, optical industry professionals and educators, national and regional retailers, and optical laboratories. All finalists will receive a trip for two to the 2022 Transitions Academy, scheduled to take place Jan 16–19, 2022, in Orlando, FL, where the winners will be announced. Award finalists will be notified in November to secure travel plans.