Oct. 19, 2021 — Transitions Optical is hosting its 25th Transitions Academy on Jan. 16-19, 2022 at the JW Marriott Grande Lakes in Orlando, FL.
“This upcoming event will mark 25 years of Transitions Academy and we can’t wait to celebrate this milestone and the future trajectory of the optical industry with attendees,” says Chrystel Barranger, president of Wholesale EMEA at EssilorLuxottica and president Essilor Photochromics and Transitions Optical. “The energy and excitement that we share with our partners during Transitions Academy is truly unique, and we’re already working hard to create another unforgettable experience together.”
Transitions shares that eyecare professionals can earn an invitation to attend Transitions Academy 2022 through the following ways:
- By becoming a Transitions Innovation Award finalist: The awards are open to optical industry professionals, educators, retailers, optical laboratories, and independent ECPs and practices in the U.S. and Canada. The Transitions Innovation Awards categories include: 2021 Transitions Brand Ambassador (individual-only award), Retailer of the Year, Eyecare Practice of the Year, Best in Training, and Best in Marketing. For the 2020 Transitions Innovation Award winners, click here. For information on applications (which will be accepted from Oct. 1-31), head here.
- Asking your Transitions lens rep: Transitions shares that industry professionals should let their Transitions lens supplier know if they would like to register for Transitions Academy, as many lens suppliers are providing opportunities for customers to earn ways to attend.
- Becoming a Transitions Change Agent: Transitions is recruiting innovative Generation Z or millennial ECPs, or ECPs who serve many Gen Z or millennial patients. Click here for more information.
- Requesting a Spot/Nominating Someone to Attend: Although Transitions Academy is an invite-only event, the company shares that there are reserved spaces for interested ECPs from North America. For information on requesting a spot and pricing, click here.
- Joining the Transitions Speakers Bureau: Email Transitions Optical's customer service to learn more.