May 24, 2023 — Ahead of the 2023 edition of the optical trade fair, Silmo Paris has unveiled its new advertising slogan: “Generation Silmo.”
 
Amélie Morel, chairwoman of Silmo Paris, attributes the tagline to the trade fair’s history, which saw contributions from generations of industry professionals since the first show in 1967. Further, she explains the new tagline expresses continuity, “the feeling of passing something down from one generation to the next, through historical companies large and small. That dimension is so important for the dynamics of the industry whose professionals come from different horizons: young and not-so-young share their views, forging ahead together.
 
“Each generation develops attitudes and behaviors that result from the socioeconomic context in which it is brought up,” says Morel. “But the symbolic ‘Generation Silmo’ concept is also a way of laying a foundation and demonstrating the trade fair’s strategic continuity, edition after edition, with one chairmanship leading smoothly into the next in a coherent whole.”
 
“Generation Silmo,” the 2023 edition of Silmo Paris, is set to take place Sept. 29 to Oct. 2 at the Parc des expositions de Paris-Nord Villepinte.
 
For more information: en.silmoparis.com.