Jan. 4, 2024 — The Vision Council and Rx are accepting submissions for the next edition of Now by Vision Expo, taking place at Vision Expo East from Thursday to Sunday, March 14-17, at the Javits Center in New York City.
All eyewear exhibitors are invited to submit one product per brand and/or collection for the display and awards program that they believe best reflects this year’s themes:
- “Now loves NYC Nostalgia” commemorates Vision Expo’s nearly 40-year-long stint in New York City with archives or vintage-inspired frames.
- “Now loves NYC Fashion” features high-fashion eyewear accessories.
- “Now loves Peach Fuzz” highlights the 2024 Pantone Color of the Year.
- “Now loves Earth” showcases innovation in technology and materials.
- “Now loves Love” celebrates independent brands.
Interested participants must complete this submission form by Thursday, Feb. 1. Final selections will be selected by an advisory committee comprising Harbir Sian, O.D., host, “The 20/20 Podcast;” Alicia Hartman, O.D., founder, People of Barbados; Rama Valentin, managing partner, Atelier Mira; Jennifer Tsai, O.D., Line of Sight; Lanard C. Atkins, board of directors, ABO-NCLE and lead optical consultant, Timeless EYEdentity; Wendy Salle, chief merchandising officer, New Look Vision Group.
The second edition of the Now Awards will be presented on Friday, March 15, at Vision Expo East’s main stage location, The Bridge, featuring a panel discussion with the advisory committee and a champagne toast. Rewards will be granted to winners in the following categories: Now Best Sunglass Award, Now Best Optical Award, Now Optical Achievement Award, and Now People’s Choice Award.
“The new committee members for the 2024 NOW awards each represent a unique facet of our industry,” says Nico Roseillier, founder, designer, and creative Strategist of Un-Ti-Tled Creative Agency, and director and founder of Now by Vision Expo. “I am beyond excited for another spectacular demonstration of design and creativity by the industry’s finest, as well as the second edition of the Now by Vision Expo Awards ceremony.”
To register for Vision Expo East as an exhibitor, click here. To register as an attendee, click here. To register as media, click here.