Feb. 22, 2024 — LensCrafters has announced the return of award-winning actress Sharon Stone to its “Your Eyes Frist” campaign for the third year in a row.

A World Health Organization Global Health Ambassador, United Nations Global Citizen 2023 award winner, and Nobel Peace Summit award winner, Stone is a recognized activist with more than 30 years of experience working with organizations including amfAR and APLA.

Shot by photographer Eric Michael Roy, the campaign not only promotes the company’s latest optical and sun styles but also the eyecare services it offers.

“Eye health is an essential part of everyday life and eyewear plays a leading role in individual style and expression,” says Alfonso Cerullo, president of LensCrafters. “The campaign will further underscore our brand value proposition…for customers and patients that want a comprehensive, high-quality eye care and eyewear experience in the communities we serve.”