March 13, 2024 — The Vision Council (TVC) has published Focused inSights 2024 Frame Trends offer insights into U.S. consumers’ experiences, values, and preferences when purchasing new eyewear.

“Our latest Focused inSights report reveals a diverse landscape of consumer frame preferences, influenced by various factors such as shopping habits, eyecare product usage, and individual values pertaining to sustainability and technology,” says Alysse Henkel, TVC’s vice president of research and inSights.

Here are some key takeaways from the report:

• Online shoppers prefer square, brow-line, and cat-eye shapes over in-person shoppers.
• Nonprescription wearers care more about sustainability, fashion trends, and brand recognition more than prescription wearers.
• Those who alternate between multiple pairs purchase curvier shapes like oval, cat-eye, round, and wraparound than those who just wear one pair.
• Consumers who enjoy shopping for frames are more influenced by brands and fashion trends.
• Those who struggle to find frames that fit well deprioritize fashion and brands more than those with no fit issues.
• Buyers who are described as fashion-conscious tend to prefer rimless, brow-line, cat-eye, aviator, geometric, round, and wraparound silhouettes more than those who are not described as fashion-conscious.
• Consumers concerned about sustainability prioritize optician recommendations, technology, current fashion trends, and brand/designer labels more than those who do not consider sustainability an important factor when buying frames.
• Technology enthusiasts show a stronger preference for rimless, semi-rimless, and aviator frames than those who don’t consider technology an important factor when purchasing frames.

The full report is available here as a complimentary download for members and for nonmembers to purchase.