Nov. 7, 2024 — Vision Expo is gearing up to unveil a new brand identity this month. Organized by RX and The Vision Council, the revamped branding includes a refreshed logo, improved show navigation, updated programming, and new event features. The rebrand reflects both evolving trends in fashion and a commitment to strengthening the community within the optical industry.

“We are excited to celebrate the forthcoming reimagined Vision Expo. This new offering reflects extensive research and valuable customer insights,” shares Beth Casson, group vice president at RX. “The entire event value proposition and experience will be carefully driven by the feedback and preferences we've gathered directly from the audience."

Vision Expo East 2025 is set to take place Feb. 19–22, 2025, at the Orange County Convention Center (OCCC) in Orlando, FL, after moving from its nearly 40-year home at the Javitz Center in New York City. The relocation is designed to create a more cohesive experience, with nearby hotels, meeting spaces, and events within walking distance.

“Vision Expo has always been a show with vision,” says TVC vice president of trade shows Mitch Barkley. “As we continue to invest in the show’s growth and evolution, we are underscoring our industry’s shared commitment to help people make informed decisions about the eyewear products and eyecare services they need to see and live their best.” 

Pre-registration for Vision Expo East 2025 is open here, with further details on education sessions and events expected soon.