Now by Vision Expo has named the five finalists for the Now Design Competition, developed in collaboration with The Vision Council and the Accessories Council under the theme “Visionaries of Tomorrow” to highlight innovative eyewear design.
The inaugural competition drew more than 100 submissions from both students and industry professionals. Listed alphabetically, the finalists are, Arcatura by David Minich, Lumen Vantage by Rosebell Gicheru, Orbit Progressives by Jennifer Wicks, See Beyond by Haoxuan Huang, and The Cinematic Frame by Dohn Ash.
Finalist projects will be on display at Vision Expo West 2025, taking place Sept. 18-20 at The Venetian Expo in Las Vegas, where attendees can view the designs and vote for their favorites. Following the show, the Now creative team will select a grand-prize winner, to be announced on Jan. 15, 2026. The winning design will be featured in the Now Trends Showcase at Vision Expo 2026 in Orlando, FL, scheduled for March 12-14.
The grand prize includes travel accommodations to Vision Expo 2026, media coverage in trade publications, creative consultation with Un-Ti-Tled Creative Agency, and mentorship opportunities with established designers and brands.
See EB’s BIG Vision Expo West Guide for a curated selection of education and event offerings ahead of the show.