Feb. 13, 2025 — Vision Expo East 2025 is set to take place Feb.19-22 at the Orange County Convention Center in Orlando, FL, bringing together industry professionals to explore the latest trends in eyewear fashion, technological advancements, business management strategies, and industry insights.

Keep up with the action from the event on Eyecare Business’s Facebook, LinkedIn, and Instagram, and see EB’s BIG Vision Expo East Guide to help finalize your planning here.

Eyewear Trends on Display

The eyewear industry continues to evolve with new styles, materials, and innovations shaping consumer preferences. Vision Expo East will showcase a variety of trends that are expected to influence the market in the coming months. The event will feature displays from various brands, highlighting design elements such as sensorial aesthetics, sustainability, and improved fit options.

Some key features of the show focusing on frames fashion:

• The Flaunt the Frame Eyewear Trends Show will feature styles from the 2025 Now Trend Showcase.
• The Italian Pavilion will showcase 16 companies specializing in Italian craftsmanship and design, organized in collaboration with the Italian Trade Commission and the Italian Optical Manufacturers Association.

Technological Innovations in Vision Care

Advancements in optical technology remain a key focus at the expo. Attendees will have opportunities to explore the latest in smart eyewear, artificial intelligence (AI)-driven diagnostic tools, and innovative lens solutions. Several companies will present new developments aimed at improving both patient care and industry efficiency, including AI-assisted diagnostics and adaptive lens technologies.

Business Strategies and Industry Networking

Sessions on business growth and management strategies for optical professionals will feature expert insights on integrating new retail models, independent lab partnerships, and strategies for optimizing customer engagement.

Business-focused highlights for Vision Expo East 2025 include:

• A keynote session featuring tennis legend Venus Williams and sports broadcaster Kelly Tilghman will explore the role of innovation in business and leadership.
• The debut of a new show floor destination, the Indie Lab Speakeasy, welcomes independent optical labs to develop connections and partnership opportunities with industry professionals.

Industry Perspectives and Research Insights

The expo will also serve as a platform for industry leaders to share insights on current challenges and opportunities in vision care. Topics such as myopia control, market research trends, and policy developments will be covered in expert-led sessions.

Some Main Stage sessions include:

• “Changing How Everyone, Everywhere Sees,” presented by Caroline Casey, president of the International Agency for the Prevention of Blindness, taking place Thursday, Feb. 20, from 1:40-2:10 p.m.
• “Seeing the Vision of Tomorrow: The Independent Lab Perspective,” presented by The Vision Council, taking place Thursday, Feb. 20, from 2:15-2:45 p.m.
• “Digital Discovery: Consumer Searches Reveal Contact Lens Realities,” presented by the Contact Lens Institute, taking place Friday, Feb. 21, from 10-10:30 a.m.