The first US edition of the Italian Eyewear Exhibition, “Reflections,” took place in New York City, showcasing the craftsmanship and design of Made-in-Italy eyewear to industry professionals and buyers. Organized by the Italian Trade Agency (ITA) in collaboration with the Italian Optical Manufacturers Association (ANFAO), the event featured 16 Italian companies and welcomed more than 100 buyers from across the United States.

Held at the iconic all-glass IAC Building designed by Frank Gehry, the exhibition presented eyewear as a combination of art, style, and material-driven design. The layout incorporated mirrors and transparent surfaces, creating immersive displays that highlighted the brands’ latest collections. The event included a business-focused daytime session followed by an evening reception with artistic performances and remarks from Italian officials.

Key participants included ITA President Matteo Zoppas, ANFAO President Lorraine Berton, Italian Consul General Giuseppe Pastorelli, and ITA New York Director Erica Di Giovancarlo.

“Bringing the excellence of Italian eyewear to the heart of Manhattan and presenting it to such an authoritative group of industry professionals means not only promoting a product, but also telling our story, our know-how, and our ability to innovate,” said Zoppas. “These qualities allow us to remain competitive and attractive despite the many challenges we face, including tariffs and the euro–dollar exchange rate.”

Italy’s eyewear sector remains a major component of the nation’s manufacturing and cultural export system. Producing more than 90% of its products for export, with the majority concentrated in the Belluno district, the industry employs more than 22,000 people and generates over 5.6 billion euros annually.