VisionHQ has announced the formation of an advisory board intended to guide the company’s growth strategy and product development efforts within the vision care market. VisionHQ’s platform is designed to enable eyecare providers to create in-house membership plans for uninsured and underinsured patients. The company reports that these plans are intended to support patient retention, strengthen loyalty, and generate recurring revenue streams for practices.
According to the company, the advisory board will provide input across several operational and strategic areas, including product innovation, market expansion, customer experience, and industry partnerships. The initiative brings together professionals with experience spanning clinical care, optical retail, insurance, and business development.
The advisory board includes:
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Derrick Artis, OD, an optometrist with experience in patient care delivery and practice operations. VisionHQ stated that his perspective includes insight into doctor–vendor relationships and the patient journey in independent practices.
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Myles Lewis, whose background includes organizational growth and go-to-market strategy development.
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Richard Sanchez, who brings experience in vision care insurance and practice operations, with a focus on patient engagement and retail performance.
VisionHQ CEO Brett Wells described the formation of the advisory board as a milestone for the company, noting that it is intended to help the organization respond to evolving market conditions and support independent practices. The advisory board will also play a role in shaping its product roadmap and go-to-market strategy as it expands its presence in the vision care sector. VisionHQ stated that the effort aligns with broader industry trends toward patient-centered care models and financially sustainable practice operations.
The VisionHQ platform features customizable in-house vision plans for every patient, guaranteed plan payments, team incentives, and marketing tools like CommunityCONNECT, to make membership plans easy for practice owners and valuable for patients. Serving independent offices and multilocation practices, VisionHQ aims to help eyecare professionals create predictable revenue, strengthen patient relationships, and simplify operations through automation.