5 Key Takeaways

• 1

  64% of consumers report that cost impacts their frequency of optometrist visits, with 78% of Gen Z feeling the same way.

• 2

  43% of consumers would be more likely to seek vision care if they could pay in installments, highlighting the importance of financing options.

• 3

  Only 7% of consumers currently use healthcare credit cards for vision care, despite 43% expressing comfort with financing.

• 4

  Practices need to proactively inform patients about financing options to avoid losing conversion opportunities.

• 5

  Younger generations, particularly Gen Z and Millennials, are more inclined to consider financing for vision care purchases.